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Authenticity in the Age of Trump




The Influential Shopper - Industry Reports

Four trends that retailers must watch as they deliver a unified shopping experience

The shift to online shopping during the pandemic has reinforced consumer preferences for convenience—the ability to shop anywhere at any time. Retailers must creatively combine the most valued features of online and in-store shopping to create a seamless and unified shopping experience.

The Influential Shopper - Country Reports

Keeping Germany’s confident consumers online

German consumers have experimented with online shopping during the pandemic but are reporting a high propensity to return to bricks-and-mortar stores once restrictions ease. Keeping them online will require brands and retailers to offer a seamless experience, building on consumers’ preferences for convenience.

The Influential Shopper

The research examines consumer spending trends by generational cohort since the start of the Covid-19 pandemic, with a focus on online spending. It explores which generational cohorts are driving online spending and what products they are buying. Importantly, the research seeks to establish whether these groups will stick with their online shopping habits once pandemic-related restrictions ease. As part of this, the research explores what consumers value in their online and in-store shopping experiences.

South Africa’s post-pandemic consumer: Building on new foundations

When South Africa entered one of the world’s strictest lockdowns on March 27th, its economy was already in recession and unemployment stood at 30%.1 In a bid to curb the spread of coronavirus among the country’s 60m people,2 the government banned sales of all but essential items—mainly food, medicine and hygiene products—until early May.

The UAE’s omni-channel consumer: Striking a balance between online and in-store shopping experiences

The UAE’s retailers faced a quadruple blow as a result of the coronavirus restrictions: the temporary closure of non-essential shops at the start of lockdown, a fall in consumer confidence, loss of foreign tourists and a drop in resident numbers as expatriates left the country. 


首席营销官 (CMO) 的角色已经从传统的营销和广告任务转变为监督更广泛的企业增长。这给首席营销官带来了挑战,令他们必须掌握更多的技能,并更加理解多元化且快速变化的业务模式。同时,这也令首席营销官有新的机会在企业中扮演更重要的角色。

首席执行官们越来越期望首席营销官能创造价值,这使得首席营销官被放在了类似首席增长官 (CGO) 这一日益重要的首席级角色的位置,而且职责也远远超出传统的营销范围。鉴于这个发展趋势,未来的首席营销官也越来越有可能利用这一状况来增加自己成为首席执行官的机会。


Gearing for Growth: The CMO at a crossroads

The role of the chief marketing officer (CMO) has transformed from traditional marketing and advertising tasks to overseeing broader enterprise growth. This poses a challenge to CMOs in terms of having to acquire a larger skill set and better understand diverse and rapidly changing business models. At the same time, this also offers new opportunities for CMOs to assume a greater role in their organisation.

Madder Men

Does the digital advertising industry need a shake-up?

Entrepreneur alert: If Uber’s more disruptive, why is Airbnb making all the money?

There’s a belief in the world of startups that to be extremely successful you have to be extremely disruptive.

Accountability in Marketing - Linking Tactics to Strategy, Customer Focus and Growth

Darrell Sansom became Chief Marketing Officer (CMO) of AXA UK in April 2017. After a review of his role, however, he was renamed Chief Customer and Innovation Officer to signal his strategic role in the business. As with the ‘chief growth officers’ at Coca-Cola, Kellogg’s Company and Mondelez International, his new title reflects the wider range of responsibilities now being assigned to marketing chiefs.

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