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Authenticity in the Age of Trump

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Measuring the soft costs of cybercrime: a hard problem in need of a solution

Cyberattacks come in many forms, and each can entail soft costs of different kinds and magnitudes. Cyberthieves could steal sensitive personal data, taking the trust of current and future customers with them. “Hacktivists” could immobilize a website, causing customer frustration and bad press. Competitors could lift product designs and take over the market with low-cost copies. And hostile nations could disrupt or destroy services and facilities vital to a healthy economy.

What’s in a number? Estimating the cost of cybercrime

If you need to understand property crime in the US, visit the Federal Bureau of Investigation’s website. Its Uniform Crime Report will tell you how many offenses were committed nationally in 2011 (9,063,173) and of what type (burglary 24%, larceny 68% and motor vehicle theft 7.9%). It will also give you an estimate of how much property crime cost the US economy that year ($15.6bn).

Supply on demand

The rise of the customer-led economy

Research Methodology

In June 2013 The Economist Intelligence Unit conducted a global survey of 1,300 executives. The respondents are based in Europe (35%), North America (30%) and Asia-Pacific (24%); the remainder are from the Middle East and Africa and Latin America. A total of 90 countries are represented. C-level executives represent 61% of the total number of respondents, who hail from 19 different industries.

The rise of the customer-led economy

 “To satisfy the customer is the mission and purpose of every business.”

-Management guru Peter Drucker

But for decades the gap between big companies and the customers who bought their products and services has grown only wider. The customer might be king, but his crown slipped.

Visions in marketing

Research Methodology

The report draws on desk research and interviews with senior executives. The paper explores innovations changing the marketing landscape and their influence on business opportunities.

Mind the marketing gap

The findings of two EIU executive surveys indicate that although traditional marketing channels remain important, vendors have shifted more towards interactive communications as part of an increasing emphaisis on personilization.

Voice of the customer - Whose job is it, anyway?

Work to do - women in male-dominated industries in Hong Kong

2014 CFO Outlook Asia

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