Keeping Germany’s confident consumers online
German consumers have experimented with online shopping during the pandemic but are reporting a high propensity to return to bricks-and-mortar stores once restrictions ease. Keeping them online will require brands and retailers to offer a seamless experience, building on consumers’ preferences for convenience.
Download the country report | German version
Engaging consumers online offers hope to UK retail in choppy waters
Concern over safety is the primary reason for the increase in the share of online shopping during the pandemic, particularly among Baby Boomers and Gen X. Brands and retailers will need to engage these customers in new ways to ensure that these gains are not entirely lost once restrictions ease.
Engaging Millennials and Baby Boomers in Italy for post-pandemic retail success
In Italy, Millennials are spending the most online, but it is the shift online by older cohorts that may be just as relevant for brands and retailers. Baby Boomers make up over one-third of the population and, according to our study, are demonstrating a higher propensity to maintain their online shopping habits once the pandemic ends compared to their counterparts in other countries.
Download the country report | Italian version
The path to retail recovery in the US
Baby Boomer and Gen X respondents in the US have made the biggest shift to online shopping since the start of the pandemic. Keeping this cohort online once Covid-related restrictions ease will require brands and retailers to offer a convenient and seamless online experience.
Millennials in Spain accelerate online spending
A protracted period of high youth unemployment has held back younger cohorts in Spain from becoming major spenders online. But the shift to online shopping during the pandemic has left Spain’s Millennials wanting more.
Download the country report | Spanish version
Retail returns: US consumers demonstrate a growing familiarity with online shopping
Amid a protracted pandemic and sporadic lockdowns, US consumers’ online shopping habits have become more entrenched.
|Click here to view The Influential Shopper: Data Exploration Tool|