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Authenticity in the Age of Trump

YouTube

https://www.youtube.com/channel/UCQDMOSbJtqrtNzif5rS22OQ

Slideshare

http://www.slideshare.net/economistintelligenceunit

Pinterest

https://www.pinterest.com/theeiu/

Outside looking in

Research Methodology

“Outside looking in: the CMO struggles to get in sync with the C-suite” is an Economist  Intelligence Unit report, sponsored by SAS.

 The paper draws on two main sources for its research and findings:

 (1) A global survey—conducted in July 2012—of 389 executives. The respondents are based in Western Europe (40%), North America (27%), Asia-Pacific (24%), Latin America (6%), Middle East/Africa (2%) and Eastern Europe (1%); a total of 42 countries are represented.

Common sense that makes no sense

Marketers need new agency relationship structures

Risky business

Connected marketing needs a digital risk officer

Beyond logistics

Design in the DNA

Networks for Thinking

CMOment: Embracing humility

Q&A with Amanda Rubin, global co-head brand and content strategy, Goldman Sachs

Change management in practice: a focus on sustainability

The requirements of successful change management are often described in broad terms. The details, however, also matter, and invariably differ from field to field. For example, the integration of sustainability into companies in recent years has involved substantial change efforts. The experience of P&G and UPS illustrates the process of applying broad rules in particular circumstances.

Leaders of change

Re-drawing the ASEAN map

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