The Influential Shopper - Industry Reports

March 04, 2021


The Influential Shopper - Industry Articles

March 04, 2021

Melanie Noronha
Editor, The Economist Intelligence Unit

Melanie is a senior editor for The Economist Intelligence Unit’s thought leadership division in EMEA. Based in Dubai, she specialises in research on the Middle East and African markets. In addition, she has managed global projects across a range of sectors including financial services, healthcare, infrastructure, energy and trade.

Before joining The Economist Group, she was a senior analyst at MEED Insight, a research and consulting firm serving Middle East and North Africa. At MEED, she developed an expertise in bespoke market studies and financial modelling across a range of sectors spanning construction, finance, power and water, oil and gas, and renewable energy. She held previous posts at the Office of the Chief Economist at the Dubai International Financial Centre and at the San Francisco Center for Economic Development. Melanie has an MSc in International Strategy and Economics from the University of St Andrews and a bachelor’s degree in business administration.


This industry report is a part of The Economist Intelligence Unit's research programme "The Influential Shopper", sponsored by SAP Customer Experience. It is based on a survey of over 4,000 consumers in the US, Germany, the UK, Italy and Spain conducted in September 2020.

Four trends that retailers must watch as they deliver a unified shopping experience

The shift to online shopping during the pandemic has reinforced consumer preferences for convenience—the ability to shop anywhere at any time. Retailers must creatively combine the most valued features of online and in-store shopping to create a seamless and unified shopping experience.

Download the country report | Spanish version | Italian version | German version


How consumer brands are becoming more responsive in the post-Covid era

The shift to online shopping and changes in product preferences as a result of the coronavirus pandemic have thrust consumer brands into uncharted territory. These changes in spending levels and patterns have invalidated traditional demand-forecasting models and have forced a change in brands’ approach to supply chain management. To be more responsive to changes in demand, brands are exploring new, more direct ways of engaging their customers.

Download the country report | Spanish version | Italian version | German version

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