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IoT Business Index 2017: Transformation in Motion

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Competing smarter with advanced data analytics

Why read this report

  • 50% of these leaders are beating competitors pricing with price optimization analytics
  • 44% are tracking competitors’ brands through social media
  • 42% are using predictive analytic to forecast market demand
  • 80% of firms report satisfaction with their data initiatives
  • 91% are planning on continuing market-facing data initiatives in the future

Competing smarter with advanced analytics

Testing the waters: Discovering hidden offshore demand for TV programming

The British Broadcasting Corporation (BBC) is the world's second-largest broadcaster, renowned for high-quality news and entertainment. Its global commercial subsidiary, BBC Worldwide, has harnessed the power of advanced data analytics to bring the venerable broadcaster's brands to lucrative—and previously unexplored—new markets.

A world-class brand seeks a worldwide market

Spark of life: Maximising urban efficiency through location-based analytics

As one of South-east Asia's leading telecommunications firms, Singtel is no stranger to dealing with massive amounts of rapidly changing information. Recognising the untapped potential of this consumer data, the company created DataSpark, an analytics subsidiary, to provide insights to clients.

A new growth area for telecommunications firms

Credit check: Using advanced analytics to leverage a trillion dollars of data

With over one hundred million credit cards in the world accounting for over $1 trillion in charge volume every year, American Express deals with vast quantities of data.  The company has recently moved beyond data warehousing to an enterprise-wide Hadoop-based big data platform in order to maintain a competitive edge in analytics and decision science.

A commitment to the holy grail of digital commerce

Competing smarter with advanced data analytics

Report Summary

Historically, most companies have focused their data initiatives on internal analyses, such as dissecting customer lists or analyzing sales transactions. This is understandable, given that internal data is more accessible and much more easily integrated.

How mobile is transforming insurance

Key findings include:

  • 62% of insurance executives believe mobile has unique capabilities with the potential to change the insurance business
  • 76%-87% of consumers express concern about mobile data privacy and security.
  • Insurers will need to allay customer concerns about the collection and use of their personal data and demonstrate the benefits
  • Insurers are beginning to offer traditional insurance products in new ways, including “on-demand” coverage

How mobile is transforming passenger transportation

Key findings include:

  • Roughly half of private operators across the world believe mobile technologies boost network or on-time performance, cut costs and improve passenger satisfaction
  • By 2019, real-time emergency and delay updates will help solve problems that hobble the sector including congestion and uncertainty
  • Difficulties integrating data and systems, and poor quality transit information across many organisations weigh on progress

How mobile is transforming retail banking

Key findings include:

  • 82% of retail bankers agree or agree strongly that in the next five years mobile will become the number one channel for millennials and younger consumers—banks’ future customers
  • Today only 15% of transactions are conducted via mobile devices—that percentage will to rise to 25% in five years
  • The mobile invasion is forcing banks to navigate a complicated world of new partnerships and rivalries. Emerging partners include mobile-phone companies, retailers and social-media firms

Putting a new partner in people's pockets

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