Technology & Innovation

Competing smarter with advanced data analytics

October 07, 2015

North America

October 07, 2015

North America
Our Editors

The Economist Intelligence Unit

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Why read this report

  • 50% of these leaders are beating competitors pricing with price optimization analytics
  • 44% are tracking competitors’ brands through social media
  • 42% are using predictive analytic to forecast market demand
  • 80% of firms report satisfaction with their data initiatives
  • 91% are planning on continuing market-facing data initiatives in the future

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