以灵活应万变:未来的工作方式
随着新冠肺炎危机对健康和经济的影响不断显现,企业所面临的更长远的不确定性因素很容易被忽略。在大中华地区(中国大陆、香港、澳门和台湾),商界领导者早已在努力应对贸易波动加剧、人才短缺、技术飞速发展以及消费者行为的不停变化。这次疫情自然会促使管理层专注于短期内的业务的存活和和恢复,但是管理者也知道与此同时更应加强面对那些类似的长期商业挑战。宏观来说,那就是这次疫情危机反而更会促使企业加快采取行动,而不是被动应对。
对经济学人智库调研的大中华区高管而言,消费者行为的变化、以及相应的市场变化带来的近期不确定性,与对全球疫情的担忧所造成的不确定性同等重要。从长期来看,最让管理层感到不安的是难以获得人才和保留人才,还有客户行为、技术和市场结构的变化。除了采取裁员和推迟扩张计划等可以预见的紧缩措施外,许多受访公司表示正在积极采取行动,提升可伸缩性、速度和效率。
本研究的其他主要成果包括:
Related content
The art of managing business uncertainty: A future of work study
As the health and economic impacts of the covid-19 crisis unfold, it is easy to lose sight of longer-standing sources of uncertainty that companies face. In the Greater China region (comprising mainland China, Hong Kong, Macau and Taiwan), business leaders were already grappling with heightened trade volatility, talent shortages, rapid technology advances and the ever-changing behaviours of consumers. The pandemic has naturally pushed management’s attention to shorterterm survival and recovery. But businesses in the region know the need to address more familiar challenges cannot take a back seat for long. If anything, the pandemic crisis has added propellant to the trends driving them rather than freezing them in place.
Changes in customer behaviour—and by extension to markets—pose as much near-term uncertainty to Greater China executives surveyed by The Economist Intelligence Unit as do concerns about the pandemic. Over the longer term, the difficulties of securing and retaining talent cause the greatest degree of management unease, along with changes in customer behaviour, technology and market structure. Alongside some predictable measures of retrenchment, such as reducing headcount and postponing expansion plans, many surveyed firms say they are proactively implementing measures to increase their scalability, speed and efficiency.
Other major findings of the study are:
Amidst gloom, pockets of optimism. Hopes for business improvement this year are low across the Greater Bay Area (Hong Kong, Macau and Guangdong). Spirits are higher in Taiwan, and markedly so on the mainland. Around half (49%) of executives in mainland tier 1 (T1) and 62% in tier 2 (T2) expect industry conditions to improve in the coming months. Almost all respondents in T1 cities (96%, and 80% in T2 cities) express confidence in their firms’ ability to grow revenue in the next 12 months. Improving scalability is high on the agenda. About half of business leaders (49%) believe workforce rigidity holds back the implementation of their business strategy. To address this, the majority of respondent firms (77%) plan to increase their use of temporary or shortterm workers in the coming months. Nearly the same number say they will undertake some form of organisational restructuring and will consolidate work locations. Staff-sharing—a practice launched during the lockdown—is likely to help firms deal with future periods of volatility. Even pessimists are keeping their options open. Among the roughly 20% of respondent firms that expect business conditions to worsen in the next 12 months, only about one-third plan to reduce their spending on technology and research and development (R&D) while around one-sixth plan to increase it. Another 42% will “reorganise their workspace”, which includes redesigning, consolidating or moving offices or other work locations. Remote working is here to stay. Workers will return to their offices as the pandemic crisis recedes, but working remotely is likely to be much more commonplace. More than three-quarters of respondent firms (76%) plan to implement work-from-home and work-from-anywhere practices during the next 12 months, leveraging capabilities such as cloud computing and mobility technology.
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以靈活應萬變:未来的工作方式
隨著新冠肺炎危機對健康和經濟的影響不斷顯現,企業所面臨的更長遠的不確定性因素很容易被忽略。在大中華地區(包括中國大陸、香港、澳門、台灣),企業領導者須應對各種問題,包括貿易波動加劇、人才短缺、科技進步日新月異、消費者行為不斷變化等。這次疫症大流行自然會促使管理層將注意力轉移到短期業務生存和恢復業務方面。不過,管理層也知道與此同時更應加強面對那些類似的長期商業挑戰。宏觀來說,那就是這次疫情危機反而更會促使企業加快采取行動,而不是被動應對。
對於經濟學人智庫調查的大中華區高級管理人員(以下簡稱「高管」)而言,客戶行為的變化,以及從而擴展到市場的變化,屬於短期內的不明朗因素,情況與疫症大流行等令人擔憂的事情相若。從比較長遠的角度來看,確保能夠保存所需人才很困難,是管理層最感不安的因素,此外還有客戶行為改變、科技更新、市場結構等因素。很多受訪公司都表示,除了一些可以預見的裁員措施,例如減少員工人數和推遲擴張計劃,他們正在採取積極措施,以提高公司的擴展能力、速度、效率。
此項研究的其他主要發現包括:
市場低迷之中的轉折亮點。整個粵港澳大灣區(香港、澳門和廣東,簡稱:大灣區)對今年業務改善的希望偏低,但台灣的情緒較高,而中國大陸則信心十足。大陸一線城市中約一半(49%)的高管和二線城市中62%的高管預計,未來幾個月行業狀況將有所改善。同時,一線城市中幾乎所有受訪者(96%)和二線城市中大部分受訪者(80%)對他們的公司在未來12個月內增加收入的能力充滿信心。 提升靈活性是當務之急。大約一半的企業領導者(49%)相信,僵化的勞動力會阻礙公司實施業務戰略。為了解決這個問題,大多數受訪公司(77%)計劃在未來幾個月內增加聘用臨時員工或短期員工。幾乎同樣比例的公司表示,他們將進行某種形式的架構重組,並把工作地點調整。在疫情隔離封鎖期間,有些公司採取「員工共享」的做法或許可以幫助公司應對未來更多不確定性。 多種預防性應對方案的準備。約20%的受訪企業預期他們的業務狀況會在未來12個月內惡化,但當中只有大約三分之一的企業計劃減少其在科技和研發方面的支出,而大約六分之一的企業計劃增加這方面的開支。另有42%將「重組工作空間」,包括重新設計、整合或遷移辦公室或其他場所。 遠程工作將成常態。隨著疫症大流行危機的逐漸消退,員工將返回辦公室,但在辦公室以外工作可能會變得更加普遍。超過四分之三的受訪公司(76%)計劃在未來12個月內利用雲端、流動科技以及其他科技,實行在家工作和隨處工作。Steering through collaboration: CFOs driving new priorities for the future
It is well established that the modern CFO has a more strategic role to play in a business, but a clear action plan to achieve this is lacking. A key element of this is helping the business to deal with change. Some changes are planned: launching a new product or service, setting up operations in a new region or acquiring a competitor. Others may be unexpected: a major disruption to supply-chain operations, the emergence of new regulation and legal reporting requirements or the unpredictable impacts of global economic uncertainty.
Either way, when asked about the biggest challenges they face in executing their day-to-day activities, change is a recurring theme, according to a new survey of 800 CFOs and senior finance executives, conducted by The Economist Intelligence Unit. Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top of mind.
Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top challenges finance executives face in executing their day to-day activities.
Finance executives are also concerned with identifying how to align strategic, financial and operational plans towards common objectives and meaningfully analysing data across business units and regions. “All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals,” says Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer. It is incumbent upon CFOs therefore to be prepared not only to help their own function navigate uncharted territory, but the rest of the business too. That means breaking down the silos that commonly exist in organisations, in order to collaborate closely across functions, sharing information and data in the pursuit of common objectives.
All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals - Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer.
The clear custodian of collaboration
There are a number of reasons why the role of leading cross-company collaboration around steering should fall to the CFO and their team. First, through the activities of budgeting, the finance function is the custodian of the clear, quantitative expression of management expectations and determines how resources such as cash and people will be allocated in order to achieve them. In our survey, 90% of respondents say that finance should facilitate collaborative enterprise planning to ensure that operational plans are aligned with financial and strategic plans.
Second, through performance management, the finance function is the gatekeeper for critical data that illustrate how well—or otherwise—the company is rising to the challenge of change. That includes data relating to sales, supply chain and delivery, which need to be reported back to the business in ways that help drive improved decisionmaking. Our survey reveals that companies in which finance executives feel empowered to drive strategic decisions across business functions are more likely to report a higher financial performance in fiscal year 2016/17 and 2017/18 and anticipate higher growth rates for 2019/20.
Download Complete Executive Summary PDF
以靈活應萬變:未来的工作方式
隨著新冠肺炎危機對健康和經濟的影響不斷顯現,企業所面臨的更長遠的不確定性因素很容易被忽略。在大中華地區(包括中國大陸、香港、澳門、台灣),企業領導者須應對各種問題,包括貿易波動加劇、人才短缺、科技進步日新月異、消費者行為不斷變化等。這次疫症大流行自然會促使管理層將注意力轉移到短期業務生存和恢復業務方面。不過,管理層也知道與此同時更應加強面對那些類似的長期商業挑戰。宏觀來說,那就是這次疫情危機反而更會促使企業加快采取行動,而不是被動應對。
對於經濟學人智庫調查的大中華區高級管理人員(以下簡稱「高管」)而言,客戶行為的變化,以及從而擴展到市場的變化,屬於短期內的不明朗因素,情況與疫症大流行等令人擔憂的事情相若。從比較長遠的角度來看,確保能夠保存所需人才很困難,是管理層最感不安的因素,此外還有客戶行為改變、科技更新、市場結構等因素。很多受訪公司都表示,除了一些可以預見的裁員措施,例如減少員工人數和推遲擴張計劃,他們正在採取積極措施,以提高公司的擴展能力、速度、效率。
此項研究的其他主要發現包括:
Related content
The art of managing business uncertainty: A future of work study
As the health and economic impacts of the covid-19 crisis unfold, it is easy to lose sight of longer-standing sources of uncertainty that companies face. In the Greater China region (comprising mainland China, Hong Kong, Macau and Taiwan), business leaders were already grappling with heightened trade volatility, talent shortages, rapid technology advances and the ever-changing behaviours of consumers. The pandemic has naturally pushed management’s attention to shorterterm survival and recovery. But businesses in the region know the need to address more familiar challenges cannot take a back seat for long. If anything, the pandemic crisis has added propellant to the trends driving them rather than freezing them in place.
Changes in customer behaviour—and by extension to markets—pose as much near-term uncertainty to Greater China executives surveyed by The Economist Intelligence Unit as do concerns about the pandemic. Over the longer term, the difficulties of securing and retaining talent cause the greatest degree of management unease, along with changes in customer behaviour, technology and market structure. Alongside some predictable measures of retrenchment, such as reducing headcount and postponing expansion plans, many surveyed firms say they are proactively implementing measures to increase their scalability, speed and efficiency.
Other major findings of the study are:
Amidst gloom, pockets of optimism. Hopes for business improvement this year are low across the Greater Bay Area (Hong Kong, Macau and Guangdong). Spirits are higher in Taiwan, and markedly so on the mainland. Around half (49%) of executives in mainland tier 1 (T1) and 62% in tier 2 (T2) expect industry conditions to improve in the coming months. Almost all respondents in T1 cities (96%, and 80% in T2 cities) express confidence in their firms’ ability to grow revenue in the next 12 months. Improving scalability is high on the agenda. About half of business leaders (49%) believe workforce rigidity holds back the implementation of their business strategy. To address this, the majority of respondent firms (77%) plan to increase their use of temporary or shortterm workers in the coming months. Nearly the same number say they will undertake some form of organisational restructuring and will consolidate work locations. Staff-sharing—a practice launched during the lockdown—is likely to help firms deal with future periods of volatility. Even pessimists are keeping their options open. Among the roughly 20% of respondent firms that expect business conditions to worsen in the next 12 months, only about one-third plan to reduce their spending on technology and research and development (R&D) while around one-sixth plan to increase it. Another 42% will “reorganise their workspace”, which includes redesigning, consolidating or moving offices or other work locations. Remote working is here to stay. Workers will return to their offices as the pandemic crisis recedes, but working remotely is likely to be much more commonplace. More than three-quarters of respondent firms (76%) plan to implement work-from-home and work-from-anywhere practices during the next 12 months, leveraging capabilities such as cloud computing and mobility technology.
Subscribe on iTunes | Spotify | Google podcasts | Your preferred podcasting platforms
以灵活应万变:未来的工作方式
随着新冠肺炎危机对健康和经济的影响不断显现,企业所面临的更长远的不确定性因素很容易被忽略。在大中华地区(中国大陆、香港、澳门和台湾),商界领导者早已在努力应对贸易波动加剧、人才短缺、技术飞速发展以及消费者行为的不停变化。这次疫情自然会促使管理层专注于短期内的业务的存活和和恢复,但是管理者也知道与此同时更应加强面对那些类似的长期商业挑战。宏观来说,那就是这次疫情危机反而更会促使企业加快采取行动,而不是被动应对。
对经济学人智库调研的大中华区高管而言,消费者行为的变化、以及相应的市场变化带来的近期不确定性,与对全球疫情的担忧所造成的不确定性同等重要。从长期来看,最让管理层感到不安的是难以获得人才和保留人才,还有客户行为、技术和市场结构的变化。除了采取裁员和推迟扩张计划等可以预见的紧缩措施外,许多受访公司表示正在积极采取行动,提升可伸缩性、速度和效率。
本研究的其他主要成果包括:
市场低迷之中的转折亮点。整个粤港澳大湾区(香港、澳门和广东,简称:大湾区)对今年业务有起色的期望较低,台湾地区的情绪较为乐观,而中国大陆则信心充足。大陆一线和二线城市的高管当中,约有一半(49%)预计未来几个月行业状况会有所改善。几乎所有一线城市的受访者(96%,二线城市为80%)都表示对公司在未来12个月实现营收增长有信心。 提升灵活性是当务之急。大约半数的公司领导者(49%)认为,刚性的劳动力结构阻碍了企业战略的实施。为了解决这一问题,大多数受访公司(77%)计划在未来几个月内增加使用临时员工或短期合约员工。几乎同等比例的公司表示将进行某种形式的组织重组以及办公室地点调整。在疫情隔离封锁期间,有些公司采取“员工共享”的做法或许可以帮助公司应对未来更多不确定性。 多种预防性应付方案的准备。大约20%的受访公司预计未来12个月内经营状况将会恶化,其中只有三分之一左右的公司打算减少技术和研发的支出,而约六分之一的公司则计划增加支出。另外还有42%的公司将“重组工作空间”,包括重新设计、整合或迁移办公室或其他场所。 远程工作将成常态。随着疫情逐渐消退,员工将重返办公室,但远程工作可能变得更为普遍。超过四分之三的受访公司(76%)计划在未来12个月内、利用云计算和移动技术等实施居家办公和移动办公制度。Steering through collaboration: CFOs driving new priorities for the future
It is well established that the modern CFO has a more strategic role to play in a business, but a clear action plan to achieve this is lacking. A key element of this is helping the business to deal with change. Some changes are planned: launching a new product or service, setting up operations in a new region or acquiring a competitor. Others may be unexpected: a major disruption to supply-chain operations, the emergence of new regulation and legal reporting requirements or the unpredictable impacts of global economic uncertainty.
Either way, when asked about the biggest challenges they face in executing their day-to-day activities, change is a recurring theme, according to a new survey of 800 CFOs and senior finance executives, conducted by The Economist Intelligence Unit. Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top of mind.
Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top challenges finance executives face in executing their day to-day activities.
Finance executives are also concerned with identifying how to align strategic, financial and operational plans towards common objectives and meaningfully analysing data across business units and regions. “All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals,” says Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer. It is incumbent upon CFOs therefore to be prepared not only to help their own function navigate uncharted territory, but the rest of the business too. That means breaking down the silos that commonly exist in organisations, in order to collaborate closely across functions, sharing information and data in the pursuit of common objectives.
All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals - Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer.
The clear custodian of collaboration
There are a number of reasons why the role of leading cross-company collaboration around steering should fall to the CFO and their team. First, through the activities of budgeting, the finance function is the custodian of the clear, quantitative expression of management expectations and determines how resources such as cash and people will be allocated in order to achieve them. In our survey, 90% of respondents say that finance should facilitate collaborative enterprise planning to ensure that operational plans are aligned with financial and strategic plans.
Second, through performance management, the finance function is the gatekeeper for critical data that illustrate how well—or otherwise—the company is rising to the challenge of change. That includes data relating to sales, supply chain and delivery, which need to be reported back to the business in ways that help drive improved decisionmaking. Our survey reveals that companies in which finance executives feel empowered to drive strategic decisions across business functions are more likely to report a higher financial performance in fiscal year 2016/17 and 2017/18 and anticipate higher growth rates for 2019/20.
Download Complete Executive Summary PDF
Travel and tourism | How will covid-19 reshape key Australian Industries?
Across the globe businesses in the travel and tourism sector have been left reeling from covid-19, and Australia is no exception. Tourism comprised 3.1% of the nation’s GDP—and 8.2% of export earnings—in 2018/2019, with an annual economic value of A$60.8b (US$40.2b).1 With planes grounded, tourist venues shuttered, cruise ships quarantined and all non-essential domestic and international travel banned since the end of March, it is difficult to identify an Australian economic sector more severely impacted by the pandemic.
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Related content
Financing sustainability | Infographic
Financing sustainability: How do investors and issuers in APAC's sustainable finance market view the present market opportunities and constraints?
To learn more:
Download report | Watch videoFinancing sustainability: Asia Pacific embraces the ESG challenge
Financing sustainability: Asia Pacific embraces the ESG challenge is an Economist Intelligence Unit report, sponsored by Westpac. It explores the drivers of sustainable finance growth in Asia Pacific as well as the factors constraining it. The analysis is based on two parallel surveys—one of investors and one of issuers—conducted in September and October 2019.
If the countries of Asia Pacific are to limit the negative environmental effects of continued economic growth, and companies in the region are to mitigate their potential climate risks and make a positive business contribution through improving the environment and meeting the UN's Sustainable Development Goals (SDGs), large volumes of investment in sustainable projects and businesses need to be mobilised. A viable sustainable finance market is taking shape in the region to channel commercial investor funds, and both investors and issuers say they are achieving a financial benefit from their investment and financing activities. The market is still in the early stages of development, however, and must expand and mature to meet investor needs.
The chief constraint on sustainable finance growth in the region has been the limited supply of bankable sustainable projects. Our research suggests supply is increasing, but with investor demand continuing to grow apace, the gap will remain an obstacle in the short- to medium-term. Among the organisations in our issuer survey, only 7% have used sustainable finance instruments to fund projects. However, nearly nine in ten (87%) said they intend to do so in the next year, which should begin to bridge the gap between supply and demand.
Based on issuers’ stated intentions, investors will have a range of instruments to choose from, including green loans and bonds and sustainability loans and bonds. Large numbers of investors indicate that they intend to deploy a greater proportion of capital to these over the next three years.
The Hinrich Foundation Sustainable Trade Index 2018
Yet the enthusiasm in Asia for trade does not appear to have waned. This broad societal consensus behind international trade has enabled Asian countries to continue broadening and deepening existing trading relationships, for example, by quickly hammering out a deal for the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) in early 2018 following the US’s withdrawal from its predecessor in 2017.
Asia, then, finds itself in the unique position of helping lead and sustain the global economy’s commitment to free and fair trade. It is in this context that the need for sustainability in trade is ever more crucial.
The Hinrich Foundation Sustainable Trade Index was created for the purpose of stimulating meaningful discussion of the full range of considerations that policymakers, business executives, and civil society leaders must take into account when managing and advancing international trade.
The index was commissioned by the Hinrich Foundation, a non-profit organisation focused on promoting sustainable trade. This, the second edition of the study, seeks to measure the capacity of 20 economies—19 in Asia along with the US—to participate in the international trading system in a manner that supports the long-term domestic and global goals of economic growth, environmental protection, and strengthened social capital. The index’s key findings include:
Countries in Asia, especially the richer ones, have broadly regressed in terms of trade sustainability. Hong Kong is developed Asia’s bright spot, recording a slight increase in its score and topping the 2018 index. Several middle-income countries perform admirably, led by Sri Lanka. For the economic pillar, countries generally performed well in terms of growing their labour forces as well as their per-head GDPs. For the social pillar, sharp drops for some countries in certain social pillar indicators contribute to an overall decline. For the environmental pillar, with deteriorating environmental sustainability in many rich countries, China, Laos and Pakistan are the only countries to record increases in scores. Sustainability is an ever more important determinant of FDI and vendor selection in choosing supply-chain partners. Companies are improving the sustainability of their supply chains by restructuring and broadening relationships with competitors and vendors.The art of managing business uncertainty: A future of work study
As the health and economic impacts of the covid-19 crisis unfold, it is easy to lose sight of longer-standing sources of uncertainty that companies face. In the Greater China region (comprising mainland China, Hong Kong, Macau and Taiwan), business leaders were already grappling with heightened trade volatility, talent shortages, rapid technology advances and the ever-changing behaviours of consumers. The pandemic has naturally pushed management’s attention to shorterterm survival and recovery.
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以灵活应万变:未来的工作方式
随着新冠肺炎危机对健康和经济的影响不断显现,企业所面临的更长远的不确定性因素很容易被忽略。在大中华地区(中国大陆、香港、澳门和台湾),商界领导者早已在努力应对贸易波动加剧、人才短缺、技术飞速发展以及消费者行为的不停变化。这次疫情自然会促使管理层专注于短期内的业务的存活和和恢复,但是管理者也知道与此同时更应加强面对那些类似的长期商业挑战。宏观来说,那就是这次疫情危机反而更会促使企业加快采取行动,而不是被动应对。
对经济学人智库调研的大中华区高管而言,消费者行为的变化、以及相应的市场变化带来的近期不确定性,与对全球疫情的担忧所造成的不确定性同等重要。从长期来看,最让管理层感到不安的是难以获得人才和保留人才,还有客户行为、技术和市场结构的变化。除了采取裁员和推迟扩张计划等可以预见的紧缩措施外,许多受访公司表示正在积极采取行动,提升可伸缩性、速度和效率。
本研究的其他主要成果包括:
市场低迷之中的转折亮点。整个粤港澳大湾区(香港、澳门和广东,简称:大湾区)对今年业务有起色的期望较低,台湾地区的情绪较为乐观,而中国大陆则信心充足。大陆一线和二线城市的高管当中,约有一半(49%)预计未来几个月行业状况会有所改善。几乎所有一线城市的受访者(96%,二线城市为80%)都表示对公司在未来12个月实现营收增长有信心。 提升灵活性是当务之急。大约半数的公司领导者(49%)认为,刚性的劳动力结构阻碍了企业战略的实施。为了解决这一问题,大多数受访公司(77%)计划在未来几个月内增加使用临时员工或短期合约员工。几乎同等比例的公司表示将进行某种形式的组织重组以及办公室地点调整。在疫情隔离封锁期间,有些公司采取“员工共享”的做法或许可以帮助公司应对未来更多不确定性。 多种预防性应付方案的准备。大约20%的受访公司预计未来12个月内经营状况将会恶化,其中只有三分之一左右的公司打算减少技术和研发的支出,而约六分之一的公司则计划增加支出。另外还有42%的公司将“重组工作空间”,包括重新设计、整合或迁移办公室或其他场所。 远程工作将成常态。随着疫情逐渐消退,员工将重返办公室,但远程工作可能变得更为普遍。超过四分之三的受访公司(76%)计划在未来12个月内、利用云计算和移动技术等实施居家办公和移动办公制度。以靈活應萬變:未来的工作方式
隨著新冠肺炎危機對健康和經濟的影響不斷顯現,企業所面臨的更長遠的不確定性因素很容易被忽略。在大中華地區(包括中國大陸、香港、澳門、台灣),企業領導者須應對各種問題,包括貿易波動加劇、人才短缺、科技進步日新月異、消費者行為不斷變化等。這次疫症大流行自然會促使管理層將注意力轉移到短期業務生存和恢復業務方面。不過,管理層也知道與此同時更應加強面對那些類似的長期商業挑戰。宏觀來說,那就是這次疫情危機反而更會促使企業加快采取行動,而不是被動應對。
對於經濟學人智庫調查的大中華區高級管理人員(以下簡稱「高管」)而言,客戶行為的變化,以及從而擴展到市場的變化,屬於短期內的不明朗因素,情況與疫症大流行等令人擔憂的事情相若。從比較長遠的角度來看,確保能夠保存所需人才很困難,是管理層最感不安的因素,此外還有客戶行為改變、科技更新、市場結構等因素。很多受訪公司都表示,除了一些可以預見的裁員措施,例如減少員工人數和推遲擴張計劃,他們正在採取積極措施,以提高公司的擴展能力、速度、效率。
此項研究的其他主要發現包括:
市場低迷之中的轉折亮點。整個粵港澳大灣區(香港、澳門和廣東,簡稱:大灣區)對今年業務改善的希望偏低,但台灣的情緒較高,而中國大陸則信心十足。大陸一線城市中約一半(49%)的高管和二線城市中62%的高管預計,未來幾個月行業狀況將有所改善。同時,一線城市中幾乎所有受訪者(96%)和二線城市中大部分受訪者(80%)對他們的公司在未來12個月內增加收入的能力充滿信心。 提升靈活性是當務之急。大約一半的企業領導者(49%)相信,僵化的勞動力會阻礙公司實施業務戰略。為了解決這個問題,大多數受訪公司(77%)計劃在未來幾個月內增加聘用臨時員工或短期員工。幾乎同樣比例的公司表示,他們將進行某種形式的架構重組,並把工作地點調整。在疫情隔離封鎖期間,有些公司採取「員工共享」的做法或許可以幫助公司應對未來更多不確定性。 多種預防性應對方案的準備。約20%的受訪企業預期他們的業務狀況會在未來12個月內惡化,但當中只有大約三分之一的企業計劃減少其在科技和研發方面的支出,而大約六分之一的企業計劃增加這方面的開支。另有42%將「重組工作空間」,包括重新設計、整合或遷移辦公室或其他場所。 遠程工作將成常態。隨著疫症大流行危機的逐漸消退,員工將返回辦公室,但在辦公室以外工作可能會變得更加普遍。超過四分之三的受訪公司(76%)計劃在未來12個月內利用雲端、流動科技以及其他科技,實行在家工作和隨處工作。Steering through collaboration: CFOs driving new priorities for the future
It is well established that the modern CFO has a more strategic role to play in a business, but a clear action plan to achieve this is lacking. A key element of this is helping the business to deal with change. Some changes are planned: launching a new product or service, setting up operations in a new region or acquiring a competitor. Others may be unexpected: a major disruption to supply-chain operations, the emergence of new regulation and legal reporting requirements or the unpredictable impacts of global economic uncertainty.
Either way, when asked about the biggest challenges they face in executing their day-to-day activities, change is a recurring theme, according to a new survey of 800 CFOs and senior finance executives, conducted by The Economist Intelligence Unit. Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top of mind.
Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top challenges finance executives face in executing their day to-day activities.
Finance executives are also concerned with identifying how to align strategic, financial and operational plans towards common objectives and meaningfully analysing data across business units and regions. “All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals,” says Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer. It is incumbent upon CFOs therefore to be prepared not only to help their own function navigate uncharted territory, but the rest of the business too. That means breaking down the silos that commonly exist in organisations, in order to collaborate closely across functions, sharing information and data in the pursuit of common objectives.
All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals - Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer.
The clear custodian of collaboration
There are a number of reasons why the role of leading cross-company collaboration around steering should fall to the CFO and their team. First, through the activities of budgeting, the finance function is the custodian of the clear, quantitative expression of management expectations and determines how resources such as cash and people will be allocated in order to achieve them. In our survey, 90% of respondents say that finance should facilitate collaborative enterprise planning to ensure that operational plans are aligned with financial and strategic plans.
Second, through performance management, the finance function is the gatekeeper for critical data that illustrate how well—or otherwise—the company is rising to the challenge of change. That includes data relating to sales, supply chain and delivery, which need to be reported back to the business in ways that help drive improved decisionmaking. Our survey reveals that companies in which finance executives feel empowered to drive strategic decisions across business functions are more likely to report a higher financial performance in fiscal year 2016/17 and 2017/18 and anticipate higher growth rates for 2019/20.
Download Complete Executive Summary PDF
Reviving the Dragon: China's Recovery
China’s leaders have not yet declared an economic growth target for this year, nor have they announced a stimulus package to rival those of 2009, 2012 and 2016. What does this mean for China’s economic outlook?
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Steering through collaboration: CFOs driving new priorities for the future
It is well established that the modern CFO has a more strategic role to play in a business, but a clear action plan to achieve this is lacking. A key element of this is helping the business to deal with change. Some changes are planned: launching a new product or service, setting up operations in a new region or acquiring a competitor. Others may be unexpected: a major disruption to supply-chain operations, the emergence of new regulation and legal reporting requirements or the unpredictable impacts of global economic uncertainty.
Either way, when asked about the biggest challenges they face in executing their day-to-day activities, change is a recurring theme, according to a new survey of 800 CFOs and senior finance executives, conducted by The Economist Intelligence Unit. Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top of mind.
Managing unexpected changes to financial forecasts and adapting finance processes to rapidly evolving business models are top challenges finance executives face in executing their day to-day activities.
Finance executives are also concerned with identifying how to align strategic, financial and operational plans towards common objectives and meaningfully analysing data across business units and regions. “All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals,” says Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer. It is incumbent upon CFOs therefore to be prepared not only to help their own function navigate uncharted territory, but the rest of the business too. That means breaking down the silos that commonly exist in organisations, in order to collaborate closely across functions, sharing information and data in the pursuit of common objectives.
All functions are working to meet these challenges and, as a finance head, we have to have visibility across all functions, how they are progressing [towards meeting goals] and ensuring that their direction is in line with overall strategic goals - Lalit Malik, CFO of Dabur, an Indian consumer goods manufacturer.
The clear custodian of collaboration
There are a number of reasons why the role of leading cross-company collaboration around steering should fall to the CFO and their team. First, through the activities of budgeting, the finance function is the custodian of the clear, quantitative expression of management expectations and determines how resources such as cash and people will be allocated in order to achieve them. In our survey, 90% of respondents say that finance should facilitate collaborative enterprise planning to ensure that operational plans are aligned with financial and strategic plans.
Second, through performance management, the finance function is the gatekeeper for critical data that illustrate how well—or otherwise—the company is rising to the challenge of change. That includes data relating to sales, supply chain and delivery, which need to be reported back to the business in ways that help drive improved decisionmaking. Our survey reveals that companies in which finance executives feel empowered to drive strategic decisions across business functions are more likely to report a higher financial performance in fiscal year 2016/17 and 2017/18 and anticipate higher growth rates for 2019/20.
Download Complete Executive Summary PDF
Transforming data into action
As businesses generate and manage vast amounts of data, companies have more opportunities to gather data, incorporate insights into business strategy and continuously expand access to data across the organisation. Doing so effectively—leveraging data for strategic objectives—is often easier said than done, however. This report, Transforming data into action: the business outlook for data governance, explores the business contributions of data governance at organisations globally and across industries, the challenges faced in creating useful data governance policies and the opportunities to improve such programmes. Learn more by downloading our whitepaper below.
Rethinking professional services in an age of disruption
Education | How will covid-19 reshape key Australian industries?
A recent report by the Mitchell Institute at Victoria University titled Australian Investment in Education: Higher Education shows that 40% of Australia’s annual university student revenue is derived from international students. This demographic provides almost A$9bn (US$5.9bn) to universities and injects another A$10bn (US$6.5bn) into the broader economy. The report also notes that most universities had limited surpluses to steer them through the covid-19 contraction.
Figure 1: University domestic and international student revenue (actual and forecast)
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Financing sustainability | Insights video
What is driving the strong demand for financing sustainability in Asia Pacific? How can companies increase supply and start to see the benefits of sustainable finance in the next three years? We interviewed Richard Brandweiner, CEO of Pendal Australia, and Sophia Cheng, CIO of Cathay Financial Holdings and chair of Asia Investor Group on Climate Change, to find out.
To learn more: Download report | View infographicFinancing sustainability: Asia Pacific embraces the ESG challenge
Financing sustainability: Asia Pacific embraces the ESG challenge is an Economist Intelligence Unit report, sponsored by Westpac. It explores the drivers of sustainable finance growth in Asia Pacific as well as the factors constraining it. The analysis is based on two parallel surveys—one of investors and one of issuers—conducted in September and October 2019.
If the countries of Asia Pacific are to limit the negative environmental effects of continued economic growth, and companies in the region are to mitigate their potential climate risks and make a positive business contribution through improving the environment and meeting the UN's Sustainable Development Goals (SDGs), large volumes of investment in sustainable projects and businesses need to be mobilised. A viable sustainable finance market is taking shape in the region to channel commercial investor funds, and both investors and issuers say they are achieving a financial benefit from their investment and financing activities. The market is still in the early stages of development, however, and must expand and mature to meet investor needs.
The chief constraint on sustainable finance growth in the region has been the limited supply of bankable sustainable projects. Our research suggests supply is increasing, but with investor demand continuing to grow apace, the gap will remain an obstacle in the short- to medium-term. Among the organisations in our issuer survey, only 7% have used sustainable finance instruments to fund projects. However, nearly nine in ten (87%) said they intend to do so in the next year, which should begin to bridge the gap between supply and demand.
Based on issuers’ stated intentions, investors will have a range of instruments to choose from, including green loans and bonds and sustainability loans and bonds. Large numbers of investors indicate that they intend to deploy a greater proportion of capital to these over the next three years.
Financing sustainability | Infographic
Financing sustainability: How do investors and issuers in APAC's sustainable finance market view the present market opportunities and constraints?
To learn more:
Download report | Watch videoThe Hidden Data Economy: Companies need to get serious about managing and leveraging data
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The data directive
The data directive is an Economist Intelligence Unit (EIU) report, commissioned by Wipro. It seeks to explore the degree to which the ongoing data revolution is delivering truly strategic change within companies, as opposed to more incremental optimisation gains.
Research MethodologyThe research draws on two primary inputs:
A wide-ranging survey of 318 C-suite executives, divided between CEOs (13%), CFOs (20%), COOs (13%), CIOs (12%), CMOs (9%), and other C-suite roles.
In-depth interviews with business executives and experts.
Big data and consumer products companies
Big data and consumer products companies: People, processes and culture barriers is an Economist Intelligence Unit report explores a range of issues associated with successfully implementing so-called “big data” initiatives within the global consumer products sector. In particular, it focuses on people and skills challenges; process and organisational structure considerations; and cultural changes as a result of such initiatives. The research was sponsored by SAP.
The likes of Google, Amazon and Facebook tend to capture the majority of the headlines relating to running data-based businesses. Yet a quiet revolution is under way within the global consumer products industry. Unilever alone claims that 2bn people use one of its products every single day, while Proctor & Gamble (P&G) handles over 4bn daily transactions. Indeed, although much of the technology industry is often prone to hyperbole, the consumer products sector truly has the capability to generate “big” data—spanning point-of-sale information, customer sentiment, weather forecasts, supplychain tracking and far more. But working out how best to fully exploit all these data for competitive advantage is another challenge altogether. Many focus on the technology issues alone, which is certainly one key consideration, but is not the biggest difficulty in big data. Instead, there are several other major challenges, often overlooked, which this report seeks to highlight. Some of its findings include the following.
People, processes and culture, rather than technology, are the biggest challenges to overcome in fully implementing big data within consumer products companies. While the headline technology figures and challenges are often startling—as early as 1998 P&G had already captured over 920,000 gigabytes of data, for example, which is no mean IT challenge—many experts and executives agree that the technology issues are not the biggest barrier. Instead, the real difficulties lie elsewhere: finding the right people and skills to make use of such information; adjusting organisational processes to take advantage of the insights generated; and switching the management culture to one that is far more data-centric in the way it operates and makes decisions.
A severe skills shortage is the most obvious barrier to growth, with consumer products firms competing for scarce talent across deep-pocketed rivals. Probably the single most pressing issue for consumer products firms seeking to tap big data is a shortage of talent. Until the job title was coined in 2008, the role of “data scientist” simply didn’t exist; today, just one online jobs site in the United States lists over 8,000 such roles, while another in the UK lists well over 1,000. The Harvard Business Review recently dubbed it the “sexiest job of the 21st century”. But with demand far outstripping supply, these roles will not all be filled. And for the consumer products sector, the challenge of hiring is exacerbated by the fact that they are competing for this rare talent against the likes of hi-tech firms, banks and biotech companies, all of which are willing to pay generously to secure the people they need.
As consumer products firms seek to uncover new insights from big data, they will need to give thought to the organisational structures and processes needed to properly take action on these. To make the most of what a datacentric business can offer, consumer products firms will need to change how they act on the insights generated. While existing analytics queries are often more vertically focused (for example, how are customers reacting to this specific product), big data can often garner more horizontal insights across the business (which products are likely to do better or worse this year, perhaps). This raises questions about where a specialist data team is best placed within the organisation—to whom should they report, and what degree of autonomy should they have to suggest radical new approaches, among other considerations.
The era of big data will raise new questions about where this core competency is placed within the business. Just as many companies debate the merits of centralised versus decentralised in functions such as finance, marketing and IT, so too is this a consideration within big data. Data initiatives are often launched within specific product lines or to support a particular customer initiative, but many believe that this will increasingly become a more centralised function, reporting to a key C-suite role such as the CFO or even the CEO. And even if this does not transpire, others see a chance for the era of big data to make IT a more strategic partner for the rest of the business. Regardless of how this debate plays out, IT has a clear role to play in making big data-related queries simpler, more visual and more interactive for managers and analysts.
As instinct gives way to evidence, management cultures within consumer products firms will need to adapt. Several management adjustments lie ahead for consumer products firms adopting big data. Given the expanding variety of data now being gathered—from point-of-sale data and consumers’ social media posts through to customer location information—leaders are having to get far more creative in the kinds of questions they ask. In parallel with this, executives are finding that decision-making is happening much faster, and often within a more collaborative, crossfunctional environment. Others are reconsidering how accurate data need to be before they become useful and actionable. All of these shifts imply changes in the nature of the decision-making and leadership culture within the consumer products business.
Fostering a data-driven culture
"Fostering a data-driven culture" explores the challenges in nurturing a data-driven culture, and what companies can do to meet them.
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Covid-19 pandemic accelerates the rise of digital payments
China, South Korea and the US Federal Reserve have started quarantining or disinfecting banknotes. It is well-known that currency in circulation can serve as a vehicle for transmitting pathogens, though the potency of pathogens transmitted via cash remains unclear. The human influenza virus, for example, can remain alive and infectious for more than two weeks on banknotes. Although it’s not known whether the exchange of currency infected with influenza can dramatically increase its spread, responses from the US, Korean and Chinese governments raise concerns.
It’s possible that these governments are simply taking extreme precautionary measures. It’s also possible that physical currency can indeed be a significant transmission medium for highly infectious diseases such as covid-19. A local branch of the People's Bank of China in Guangzhou has even opted to destroy banknotes that have been in circulation in high-risk settings such as hospitals or wet-markets.
These measures reflect earlier governmental responses to infectious disease. A late 1940s report on Egypt’s cholera epidemic highlighted the viability of cholera pathogens on banknotes. Throughout history people have responded to sickness in a similar way by washing or fumigating banknotes, yet we still have limited understanding of how physical currencies might transmit new pathogens.
There’s no doubt that covid-19 will accelerate the pre-existing trend towards digital payments in Asia, and China in particular. In late October 2019, Chinese President Xi Jinping endorsed blockchain—a digital ledger technology on which digital currencies can be transacted—as “an important breakthrough for independent innovation of core technologies”. He added that the People’s Bank of China intended to replace cash with a government-issued digital currency. The Chinese government actively promotes its internet banking infrastructure, whereas Western nations rarely use a top-down approach to governance.
In China, where digital payments are already prevalent, covid-19 could be a significant driver for the total elimination of cash. In 2018, nearly 73% of Chinese internet users made online payments (up from 18% in 2008). According to a recent survey by Deutsche Bank, this increase is partly driven by young people who are typically more open to adopting new technologies. China and Southeast Asian countries have much larger young populations than Europe and the US.
Western countries have tended to move at a slower pace towards digital payments than, for example, China. Part of the reason for this lies, according to Deutsche Bank, in different payment cultures of countries. A third of the people in OECD countries consider cash to be their favourite payment method, and more than half believe cash will always be around. Citizens in many European countries (notably Germany) and those in the US have a marked preference for cash.
Source: Deutsche Bank, The Future of Payments.
But even in Western countries that share similar payment cultures we can observe variation in digital preparedness. In terms of homegrown fintech champions that could benefit most from a digital payments transition, Europe’s are much smaller in size than large US counterparts such as Apple Pay, Google Pay, and PayPal—to name a few. Beyond that, many of Europe’s leading digital payment service companies are controlled or backed by US and Chinese companies (eg Swedish financial technology company IZettle was recently acquired by PayPal and Germany’s mobile N26 bank is backed by China’s Tencent).
Nonetheless, European countries are determined to be at the forefront of digital currencies. Central banks such as the Bank of England, the European Central Bank, the Swiss National Bank and the Swedish Riksbank have started to assess the feasibility of digital central bank currencies. These would perform all the functions of banknotes and coins and could then be used by households and businesses to make both payments and savings. The transition will not be easy. Digital central bank currencies require infrastructure that can record in-person and online transactions, which means that governments will need private sector co-operation.
Under “normal” conditions it would take a long time to change culturally ingrained habits and institutional legacies related to long and well-established payments systems. Jodie Kelley—CEO of the US Electronic Transactions Association—said in a recent interview that “people default to what’s familiar, unless there’s something to jolt you out of it”. She continued that “contactless payments have come up as a new option for consumers who are much more conscious of what they touch”.
The covid-19 pandemic could move the world more rapidly towards digital payments. In France, the Louvre museum in Paris recently banned cash due to covid-19 fears. The museum did this even though its policy clashes with the Bank of France's requirement that all businesses accept cash.
It is too early to conclude what the changes might look like in each cultural, demographic, and institutional context, but we can be sure that covid-19 is already reinforcing existing trends towards increased digitisation of payments.
Dr Marion Laboure and Sachin Silva are the co-authors of this blog. Marion Laboure is a macro strategist at Deutsche Bank and Sachin Silva is a doctoral candidate and fellow at Harvard University specialising in global health and economics.
The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the views of The Economist Group or any of its affiliates. The Economist Group cannot accept any responsibility or liability for reliance by any person on this article or any of the information, opinions or conclusions set out in the article.
How covid-19 could bring about new social contracts around data
Data has become a crucial battleground in the war against coronavirus, as many countries have used sophisticated methods for gathering and analysing information on individuals’ behaviour to monitor and manage the pandemic.
This could lead to a lasting shift in how we think about data and its governance. Here I set out what a new social contract around data might consist of—and how might move beyond the frustrating vagueness that has characterised much of the debate so far.
The binary debate of the 2010s
For the past decade the public discourse around data has been squeezed into a binary framework. On one side were big organisations—governments and large companies—harvesting data on an unprecedented scale. They provided little transparency or consideration for privacy—but demonstrated benefits in valuable products and services. Against them grew activists who argued for new rights and restrictions to put data under the control of citizens.
Covid-19 has now shown the limits of both data hubris and data restriction. Smart use of data from multiple sources can undoubtedly be in the public interest. But it’s clearer than ever that strong rules will be needed to prevent the abuse of power.
We may be headed towards a new social contract around data that combines three distinct elements: first, new norms of data minimisation and privacy by design; second, strong laws to punish abuses; and third, a new generation of regulators and institutions charged with maximising the public value derived from data. If we can get this right, we’ll see radically more data sharing where there is a public interest in doing so, and less where there isn’t. But the details will be all-important.
Innovations in the crisis
The prompt is the extraordinary innovation fuelled by the crisis. China moved first, using mobile phone data to track the millions who left Wuhan in the hours before the city was cut off. Alipay and WeChat’s HealthCode (which also drew on self-reporting and medical records) were then used to give people red, yellow or green status to determine their freedom of movement depending on whether they had been near infected individuals. Taiwan also used mobile phone data to track people who had been infected and manage their quarantines.
Singapore relied on a combination of its TraceTogether app and teams performing investigations and interviews to determine who needed to be tested. South Korea used smartphone data, credit card payments and other sources to trace contact between individuals (and sparked controversy when transparency about people’s travel patterns uncovered illicit affairs).
Covid-19 has shown the limits of both data hubris and data restriction. Smart use of data from multiple sources can undoubtedly be in the public interest, but it’s clearer than ever that strong rules will be needed to prevent the abuse of power.
Each approach was slightly different. But all of these countries were aggressive in pulling data together to contain the crisis. Nothing comparable has been implemented by Western countries, but many are now trying to copy them. In the UK, for example, much effort is going into an NHS app that asks people to report their symptoms (or lack thereof) on a regular basis. It’s hoped that a majority of the population will engage with the scheme to accelerate the end of lockdown.
New apps aren’t technically needed since smartphones automatically know where they are. Intelligence agencies and phone companies can easily track the proximity of individuals (and in Israel the intelligence agency Shin Bet has been active in using location data to track infections).
Design dilemmas
Despite these existing capabilities, the crisis is introducing important design and technical choices. Tracing can be done using either Bluetooth or phone network geolocation. Bluetooth is, in principle, more decentralised and leaves more control in the hands of citizens, though it creates its own problems if it’s always on—a challenge Google and Apple are working on.
Another choice is whether to anonymise the data that’s collected. Europe’s DP-3T (Decentralised Privacy-Preserving Proximity Tracing) project is attempting to shield the identities of those affected by covid-19 using randomisation and Bluetooth technology. The initiative aims to allow those with the virus to anonymously alert others of exposure risk while keeping their own identity hidden from the authorities. This is appealing—but at a certain point there is no avoiding the need to identify people and ensure that they are showing up for tests. Here we come up against the unavoidable tension between individual rights and the collective interest, and the need for governance mechanisms to judge how that trade-off should be made in different conditions. There will be even harder judgments to make about using data to manage certification of immunity.
As these experiments unfold in front of our eyes the crisis is bringing to the surface all the big questions that will need to be answered if we’re to make the most of data and AI over the next decade. It has already prompted some hand-wringing by prominent thinkers such as Yuval Harari and Shoshana Zuboff, though it’s striking that they have very little to say about possible solutions. So what could a more permanent settlement around data look like?
A new social contract around data
I expect that it will combine three apparently very different, but complementary, elements. First, we will need new approaches to technology design that build in data minimisation. We have become used to digital tools that gather and share data on an extraordinary scale, but mainly for the benefit of a handful of big commercial platforms. Google really does know more about you than you do. But this is not inevitable; it is the result of choices. The alternative route promotes data minimisation and says that companies and governments should only gather what they need. Some of the projects in the EU’s DECODE programme have been experimenting with ways of doing this—for example, allowing that if you book a hotel room there is no need for the hotel to know all of your passport or banking details. My guess is that data minimisation and privacy by design will increasingly become the norm, but with clear provisions of greater data gathering where there is clear-cut public interest.
Second, we will continue to need laws that are strong enough to penalise abuses and flexible enough to adapt to changing pressures and technologies. The EU's General Data Protection Regulation (GDPR), implemented in 2018, has become a de facto standard and, contrary to the complaints of Silicon Valley, has turned out to be quite flexible. It allows, for example, employers to gather data on which employees need to be self-isolating because of symptoms but with strict rules as to what they can do with it. The European Data Protection Board acknowledged that an emergency like this is a "legal condition which may legitimise restrictions of freedoms provided these restrictions are proportionate and limited to the emergency period" and Article 9 allows the processing of personal information without consent if it’s necessary to protect “against serious cross-border threats to health”. It’s clearer than ever that every country will need laws of this kind, and there is now little chance of the UK, post-Brexit, moving far away from GDPR.
Third, we will need new institutions, design to protect trust and make judgments about trade-offs. The crisis has confirmed the glaring lack of institutions with the skills and authority to be trusted guardians of data and data linking, including the kinds of data that are being gathered for covid-19 responses. Currently this is an empty space. Although some countries have information commissioners, they hardly ever appear on the evening news discussing big events or privacy trade-offs in this space. Consider revelations like the Cambridge Analytica scandal which have all been driven by whistleblowers and the media not by public regulators.
The crisis has confirmed the lack of institutions with the skills and authority to be trusted guardians of data.
Yet history tells us that when powerful new technologies arise we cannot rely solely on law or design, which on their own cannot help us make judgments about trade-offs. Instead it’s the combination of law, design and accountable institutions that gives us confidence our interests are being protected.
We take the role of institutions for granted in relation to now-quotidian technologies like the car, and in finance—where complex ecosystems of regulation and law manage the subtleties of pensions, insurance, equities, savings and banking. I expect that we will see a comparable complexity in data to provide visible institutions to work out, in the public interest, the balance of issues around options like an NHS app.
The solutions will have to be complex because the issues are. Some data we can control, such as choosing whether to have an app that for the public benefit tracks our human contact. But other data we can’t control, including the traces our phones leave automatically. There is a similar complexity in the latent value of data. Some of it is only valuable to me, like most of what’s on a Fitbit health and activity tracker. But other data has huge public value, including tracing the behavioural patterns of the virus to help us be better prepared next time.
Into this space I expect we will see the creation of an array of different kinds of data trust, including trusts responsible for the myriad decisions needing to be made concerning health data. During crises it is public data trusts that become all the more important, requiring visible and accountable bodies in positions of management.
This is a debate that has hardly started, as the still vague comments from many leading opinion-formers confirms. Hopefully covid-19 will force the pace to a more sophisticated public debate and towards a more durable social contract that gives us the benefits of smart technologies as well as reliable protections against misuse.
Geoff Mulgan CBE is professor of collective intelligence, public policy and social innovation at the University College London department of science, technology, engineering and public policy, and the former chief executive of Nesta, the UK's innovation foundation.
The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the views of The Economist Group or any of its affiliates. The Economist Group cannot accept any responsibility or liability for reliance by any person on this article or any of the information, opinions or conclusions set out in the article.
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