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Article 1: Refitting organisations to capitalise on data

Organisational update: leveraging data for the digital age

Every business today is becoming a digital business—from pure online entities to traditional companies embracing mobile, social and cloud platforms. But the businesses that will excel and compete most effectively will be those that put the voluminous data that these digital platforms produce to smartest use. 

Succeeding in the digital age

Report Summary

Every business is becoming a digital business—from pure online entities to traditional companies embracing mobile, social and cloud platforms. This two-part article series looks at what is required to achieve success in the digital age.

The first article, "Refitting organisations to capitalise on data", explores the market, business and technology strategy issues that organisations must address to succeed on digital platforms.

Animated infographic: Hyperconnected Economy

What impact does this 'hyperconnectivity' have on the economy and society at large? This animated infographic explains all. Click the image below to play.

Executive summary

“Hyperconnectivity” is a term that describes a defining feature of contemporary society. 

Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked together like never before.

More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies, industries and consumers?

The Hyperconnected Economy

Report Summary

Hyperconnectivity is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and soon the Internet of things, people, places, organisations and objects are linked together like never before.

More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies, industries and consumers?

The Future of Air Travel

Report Summary

In the coming decade, airlines will have the opportunity to transform themselves from commoditised providers of transportation to full-trip coordinators that interact in an integral, more profitable way with travellers during every step of their journeys. To do so, airlines will have to improve the customer experience, revive brand loyalty and undo the effects of years of cost-cutting.

Open all hours

In September 2014 The Economist Intelligence Unit surveyed 176 UK business executives on behalf of the Institute of Practitioners in Advertising. The purpose of the survey was to investigate how businesses are adjusting their strategies to target and sell to connected customers—economically active consumers that use multiple technological devices, and are confident and capable in using these for a wide range of online activities. 

The key findings are:

The omni-channel opportunity

Retailers should accept the “omni-channel” challenge laid down by consumers researching and buying across mobile devices, computers and physical stores within the same shopping journey, explains David Wild, CEO of Domino's Pizza Group and member of the LCP Consulting Advisory Board.

Power to the people

Letting employees have their voice is the future of business, says Cheryl Burgess, chief executive and chief marketing officer at Blue Focus Marketing. But do managers dare give it to them?

What is social business?

It's much more than tweeting, says Brian Solis, Principal analyst at Altimeter Group.

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