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A 2016 round up on international trade

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Terror-bite: Small companies come under attack

Smaller businesses are traditionally considered to be less of a target for cyber-attacks and consequently less prepared for these threats. During a study of Austrian organisations, Stefan Fenz, a researcher at the Vienna University of Technology, found that size of a business is much more of a useful indicator of preparedness levels than industry or sector.

Forced conversation at Google

People tend to fall back on hierarchical modes of working, notes Laszlo Bock, vice-president of people operations at Google, the California-based Internet search and advertising technologies corporation. “As you get bigger as an organisation, you have to work harder and harder, and more deliberately, to unpack the biological and cultural trappings that people normally bring with them,” he says. The company has a leadership training programme—the Advanced Leadership Lab—designed to create meaningful personal connections across its global operations.

IBM: Watching workers

In 2004 IBM, a global technology and consulting organisation, introduced a workforce management system that allows the company to oversee its global resources while employees manage their own careers.

Two-hundred fifty distinct roles (eg, project manager, IT architect) were identified across the global organisation and given descriptions. The descriptions comprise skills, which are also defined uniformly across the organisation. Each role description is “owned” by a practitioner of that job, who updates it as necessary.

Enterprise Rent-A-Car: Super recruiter

At Enterprise Rent-A-Car, the largest car rental company in North America, everyone begins as a management trainee, and all higher-level positions are filled through internal promotions. Recruitment is therefore critical. “If we’re not getting the right people coming in the front door, we’re not going to be able to grow and sustain our operations,” says Donna Miller, HR director for Europe. “So, from our point of view that’s always the biggest focus. It’s not just a function that falls into the HR or the recruitment teams.

Engineers unite at GM

“Ten years ago, we were much more regionally based,” says Mary Barra, vice-president of global HR at GM, a US-based automaker. Now the company is benefiting from a strong push towards global integration. The objectives are saving money, responding faster to the market, speeding up the innovation process and producing better cars. How does the company operate globally?

The 'transparent' US Navy

Until about two years ago, the US Navy was like most large organisations involved with social media—it primarily used social networks to tell the world about itself. But suddenly, with one dramatic crisis, the brass decided that the Navy must actively engage people through such channels. It was 2009, and four Somali pirates were fleeing their bungled hijacking of an American-flagged ship after the USS Bainbridge interrupted the theft. The pirates, in a commandeered lifeboat, held hostage Richard Phillips, captain of the attacked ship.

The global boutique

When customers start interacting with products they love, good things can happen. This was the case with Australia-based LaRoo, a privately held maker of mobile-phone accessories founded six years ago by Lara Solomon, a former brand manager with Conair, SC Johnson and Vidal Sassoon.

Ms Solomon hit on a product idea that was both quirky and inexpensive—colourful sock-like covers for mobile devices, which she dubbed Mocks. The products are made in China but are small enough to send anywhere in the world, and thanks to the easy ability to tap online communities.

The 'transparent' US Navy

Until about two years ago, the US Navy was like most large organisations involved with social media—it primarily used social networks to tell the world about itself. But suddenly, with one dramatic crisis, the brass decided that the Navy must actively engage people through such channels. It was 2009, and four Somali pirates were fleeing their bungled hijacking of an American-flagged ship after the USS Bainbridge interrupted the theft. The pirates, in a commandeered lifeboat, held hostage Richard Phillips, captain of the attacked ship.

The global boutique

When customers start interacting with products they love, good things can happen. This was the case with Australia-based LaRoo, a privately held maker of mobile-phone accessories founded six years ago by Lara Solomon, a former brand manager with Conair, SC Johnson and Vidal Sassoon.

Ms Solomon hit on a product idea that was both quirky and inexpensive—colourful sock-like covers for mobile devices, which she dubbed Mocks. The products are made in China but are small enough to send anywhere in the world, and thanks to the easy ability to tap online communities.

Reinventing Aviva

Aviva is the sixth-largest insurance group in the world, but until recently it was a loose federation of companies with more than 40 different brands across 28 markets. In October 2007 the company’s chief executive, Andrew Moss, announced an ambitious plan to unite the company under a single brand. The programme was called “One Aviva”.

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