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What expatriates bring

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Investing in Ireland

Research Methodology

To support this study, the Economist Intelligence Unit conducted a survey of 315 global respondents during September and October 2011. All respondents had responsibility for or familiarity with their companies' investment decisions; and all had familiarity with their companies' current or prospective investments in Ireland. To complement the survey findings, the Economist Intelligence Unit also conducted wide-ranging desk research and in-depth interviews with several executives and experts.

Global Microscope on Microfinance 2011

GCC Trade and Investment Flows

Global firms in 2020

Something's gotta give

Creating value in the public sector

What lies beneath?

Making up for lost time

Why should high-growth firms accept borders?

“If you play in a high-growth [technology] sector, such as digital media, the world is your oyster, because you’re not constrained by the global economy,” argues Peter Conrod, vice-president of Client & Business Strategy for Royal Bank of Canada. This is one oyster, moreover, that can be shucked open different ways, as the foreign investing experiences of a dynamic pair of Canadian hi-tech enterprises illustrate. As the producers of an inherently “disruptive”, game-changing product, they, surprisingly, do not feel constrained by convention.

Like companies, countries need a strong brand

Just as companies use branding to market their products to consumers, countries increasingly use branding to market themselves to foreign investors. Around 90% of the executives polled agreed with the proposition that government efforts play an important part in providing a positive brand image for their countries as a place to invest. In the same vein, 82% asserted that countries ought deliberately to cultivate a brand to attract foreign investment.

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