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Why Sustainability Matters to a CFO




Accentuate the positive

Negativity may not be the best way to encourage people to act in a more sustainable fashion

If the battle to protect the planet from the harmful impact of human activity requires shifts in individual behaviour, the question for policymakers, businesses and others is what tools can be used to change habits and what messages will prove most powerful.

What can you do? How businesses and governments can encourage sustainable behaviour

Reducing society’s impact on the environment requires the whole human race to change its behaviour. For organisations seeking to encourage that change, the key is to identify sustainable behaviours that are achievable but still have an impact.

In 2000 disappointing sales of its Earth Light prompted Philips Lighting to rename the compact fluorescent bulb “Marathon”. With long life, rather than low power consumption, as the selling point, sales of the Marathon bulb began to rise.

Encouraging sustainable behaviour

Many government and corporate sustainability drives have so far focused on infrastructure. They have sought to promote renewable energy generation, for example, or to cut the power consumption of buildings and vehicles.

That has its place, but the threat to our environment will not be resolved unless consumers change their everyday behaviours, such as choosing low carbon options and avoiding waste where possible.

Future-proofing family farming

Tackling youth migration can help secure the future of family farming, explains Dr Trevor Nicholls, CEO of CABI, a not-for-profit inter-governmental organisation.

Making an impact through CSR

A locally-focussed CSR policy can do a world of good, argues Marcelle Speller, founder of

Cheap shrimp and the human cost

Thanks in large part to aquaculture global shrimp production has increased by an estimated 13% since the 1980s. Now its price has dropped nearly 30%, transforming this once rare luxury into one of the most popular and affordable seafood products in the world.

Improving livelihoods in China: The challenges

How can China sustain economic growth and generate more resources to improve livelihoods?

Reshaping livelihood opportunities for marginalised populations

This August, the Rockefeller Foundation, in partnership with the Organization for Economic Cooperation and Development and The Economist Intelligence Unit, will convene thought leaders from corporations, government, universities and civil society to envision new strategies for securing the livelihoods of the world’s poor and vulnerable populations.

Ecosystems and novel diseases in new places: How should we respond?

An interview with Fred Boltz, managing director, Ecosystems, The Rockefeller Foundation

Improving food security

How can we change farming from subsistence to surplus for these people, especially in the face of climate change?

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