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Why Sustainability Matters to a CFO

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The obliquity concept

One way to explore the question of purpose, according to Julian Birkinshaw, Professor of Strategy and Entrepreneurship at London Business School, is through the idea of "obliquity," as discussed by the economist Dr John Kay in his 2010 book of the same name. The basic concept is simply that if you want to get to point A, you should aim at point B. As paradoxical as this sounds, it basically suggests that more goals are likely to be achieved if they are pursued indirectly.

HSBC: risk and return

HSBC, a global financial services firm headquartered in the UK, has developed a range of responses relating to climate adaptation, from both a risk perspective and in terms of opportunity. On the risk front, it released a report in 2009, focused on the G20, which assesses the risk to different countries from expected climate impacts, in terms of food losses, water stress, and rising healthcare costs. This assessment is intended to advise both the bank and its clients on looming risks, but can also help to shape future products.

CB Richard Ellis’s portfolio focus

Buildings account for around 40% of the world’s energy use. So for a real estate management company with a large, global portfolio of buildings, the focus of attention when it comes to energy reduction is outside its own operations.

To promote energy efficiency, CB Richard Ellis works closely with clients. “Our greatest opportunity is to influence people for whom we manage space or the corporations for whom we work,” says David Pogue, the company’s national director of sustainability for institutional and corporate services.

GE looks for treasure

When evaluating the rationale for identifying energy savings in industrial operations, Gretchen Hancock, General Electric’s project manager for corporate environmental programmes, suggests listening to the sounds a factory makes when it is not operational. “You hear compressed air leaking and you hear pumps running,” she says. If no revenue is being generated, those noises could also be described as the sound of money being wasted.

Infosys in Bangalore

In Bangalore's extraordinary transition from a dusty town to a thriving IT hub that is home to more than 600,000 IT executives, Infosys has played a leading role. The IT services company has developed a large campus at Electronics City—based on Microsoft's in Seattle—that is one of India's largest industrial parks, and representatives from the company sit on many city and state committees.

Saving the world’s seventh largest economy

These are the most challenging times in our history. With a thirst for higher living standards and the need to support a global population set to hit 9bn by mid-century, we are overwhelming nature.

Becoming socially sustainable

There is a growing argument that businesses should pay greater attention to their social impact

Valuing nature’s water infrastructure

Our economic growth agendas of today risk playing dice with poverty reduction and prosperity if water risks continue to go unrecognised, argues Mark Smith, director of the IUCN Global Water Programme.

Making aid work

As the international community gathers to discuss the post-2015 development agenda and how best to finance the Sustainable Development Goals, it is important we learn from our mistakes and redress the recipient-donor relationship, says Roger Riddell, an associate at international development consultancy, Oxford Policy Management.

Coastal Governance Index Excel model

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