Technology & Innovation

Next-Generation CIOs

October 19, 2010

Global

October 19, 2010

Global
Our Editors

The Economist Intelligence Unit

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Next-generation CIOs is a Cognizant Business Consulting report, written in cooperation with the Economist Intelligence Unit.

For several years, chief executive officers (CIOs) have championed business efficiency. Their focus has been largely on operational goals, such as keeping IT and operations running smoothly and reducing related costs, while enabling business processes to support their company’s strategy for growth and profitability. But the convergence of globalization, technologies that enable virtual work, collaborative methods and techniques, and a new tech-savvy generation (Millennials) of employees is changing how business is conducted and structured across the organization (within teams, departments, etc.) and how the corporation interacts with customers and partners.

This report examines the role of CIOs in restructuring how work is conducted throughout the organization. It finds that companies leading the movement toward virtual and collaborative teams – often spurred by the CIO – are garnering results, particularly with respect to innovation, talent recruitment and retention, and productivity. Key findings include:

Some companies are changing their operations to support new structures based on virtual teams that do not rely on traditional hierarchies and communication channels. These teams can be powerful operational resources, particularly when it comes to knowledge-based work. Unlike more traditional structures, these specialty teams reach across geographic, cultural and organizational barriers to find the needed resources. While not appropriate for all types of operations, collaborative virtual teams, when used effectively, combine diverse skills to quickly carry out complex tasks and address novel market challenges. They also have the potential to foster more productive relationships with internal and external partners.

Organizations that have embraced virtual teams garner benefits such as increased innovation and competitiveness, but lack appropriate valuation methods to measure the quantitative impact of these structures on the bottom line. Still, it is possible to quantify such things as delays resulting from redundant decision reviews prevalent in more conventional work structures. It is also possible to measure time lost when clients or suppliers spot problems that would have been avoidable had these stakeholders been involved earlier in a project through virtual collaborative teams. To gain support for their company’s transition to the new approach, executives need to develop ways to measure return on investment.

CIOs are in a unique position to influence the adoption and effectiveness of virtual teams. CIOs are familiar with the people, tools, technologies and techniques needed to create a corporate culture of virtual teams. Particularly within knowledge-based enterprises, they know the processes and policies employed at all levels of the company and the tools that can support them. And as members of the C-suite, CIOs are familiar with long-term strategic goals, which is essential in crafting an enduring new structure. This perspective positions them as change agents.

Collaborative virtual work structures: a new way to do business

Collaborative teamwork is certainly not a new thing in the business world, but how teams are used and how they function is changing. In this report, the term incorporates a number of characteristics. Interviewees often use the term “virtual teams” in describing them, though they involve more than mere physical dispersion.

In this new organization, teams break down rigid structures, creating environments in which people work in role-based, cross-departmental, cross-functional and/or international groups. Knowledge-sharing is fundamental to how these teams operate, and their success hinges on effectively using the expertise of each member. Teams are by their nature flexible and open to change. While there will always be standard operating procedures, and the need to show results will always be preeminent, teams must have a degree of self-management to be successful.

This autonomy means organizations can put more energy into innovation and less into bureaucracy. As a result, less – but more relevant – communication is shared. Executives who have played midwife to this change say it boosts productivity, reduces errors and helps retain high-quality talent at all levels.

When successfully deployed, these teams combine the strengths of small start-ups and of large, mature organizations: nimble, entrepreneurially minded teams are sheltered in the midst of big, stable companies. They can spot and respond to market developments more rapidly than can conventional large organizations, and they are able to throw more resources at opportunities and errors than small outfits can.

These teams have elements of social networking. Both involve self-organization and groups that are focused on shared interests, and both depend on frictionless, informal communications. Custom-made analogues of Facebook, Wikipedia and Twitter, as well as high-definition, high-bandwidth telepresence systems, which allow people in different locations to feel as if they are in the same room, weave teams together.

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