Technology & Innovation

How to deploy collaborative virtual teams

October 19, 2010

Global

October 19, 2010

Global
Our Editors

The Economist Intelligence Unit

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"If a global perspective isn't everywhere in the company, you're holding yourself back," says Chris Satchell, chief technology officer of U.S.-based $2.1 billion International Game Technology (IGT). For IGT, which has facilities on every continent but Antarctica, that perspective involves more than knowing overseas sales projections.

IGT is turning to global virtual teams in an effort to remain the world's biggest maker of casino-based and online gambling systems. Mr. Satchell was hired in June 2009 by new CEO Patti Hart to help end the company's financial stagnation. Ms. Hart had already begun efforts to dismantle what Mr. Satchell says was an outmoded command-and-control structure.

While IGT is still the dominant player in the market, the global recession has cut its revenue and profit, and slashed its share price. Seeing an opening, competitors are hungry to overtake the 25-year-old firm. As head of product and information technology, it is Mr. Satchell's job to make sure IGT is not out-innovated. To that end, he is deploying virtual teams throughout the organization.

Before repeating the practice in the whole company, Mr. Satchell debuted the concept in IT. "I wanted to make sure I had my own house in order." He started with some small-scale efforts and made sure IT could support the larger move without a hitch that could derail company-wide deployment.

A united C-suite showed everyone the benefits of virtual teams. Among them are:

  • Faster time to market: Everyone needed for a project is involved from the beginning, which minimizes time spent on briefings at critical decision points.
  • Less bureaucratic interference: Teams are semi-autonomous.
  • More innovation: If done right, virtual teams concentrate needed expertise in each group.

Relationships are important when building virtual teams. "We're always pushing employees to understand that people in other groups have different perspectives. They have something you need, and you have something they can use," says Mr. Satchell.

Even as virtual teams become more entrenched at IGT, travel remains an important relationship-building tool. "It’s a misconception to think that you can do away with your travel budget," Mr. Satchell says. Even high-frequency virtual meetings need to be supported with occasional face-to-face gatherings (though not necessarily involving whole teams).

Today, Mr. Satchell says, "we're getting the pace and focus that we need." He thinks he is two years away from completing IGT's transition to mature virtual teams.

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