Technology & Innovation

The Hyperconnected Economy

September 29, 2014

Global

September 29, 2014

Global

How the growing interconnectedness of society is changing the landscape for business

Report Summary

Hyperconnectivity is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and soon the Internet of things, people, places, organisations and objects are linked together like never before.

More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies, industries and consumers?

In the first phase of an ongoing research programme sponsored by SAP, The Economist Intelligence Unit investigated the economic impact of the technology advances that have combined to create hyperconnectivity, and how businesses have begun to adapt.

"More than just a platform for economic activity, hyperconnectivity is a new cultural environment for all human behaviour. Its impact on that behaviour is still unfolding, and businesses must be sensitive to shifting social values and customer expectations as it continues to evolve."

Research Methodology

We would like to thank the following experts for their time in being interviewed for this reseach. 

  • Charles Baden-Fuller, centenary professor of strategy, Cass Business School, City University London
  • Rudolf van der Berg, economist and policy analyst, OECD
  • Grant Blank, survey research fellow, Oxford Internet Institute
  • Erik Brynjolfsson, Schussel Family professor of management
  • science, MIT Sloan School of Management
  • Michael Chui, partner, McKinsey Global Institute
  • Stefan Haefl iger, professor of strategic management and innovation, Cass Business School
  • David Lancefield, global economics and media partner, PwC
  • Alan Marcus, senior director, head of information technology and telecommunications industries, World Economic Forum
  • Matthew Robinson, managing director of policy research, Accenture Institute for High Performance
  • Davide Strusani, assistant director of TMT Economic Consulting, Deloitte
  • Paul Zwillenberg, partner, Boston Consulting Group

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