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A 2016 round up on international trade

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Case study: Franshion

Executive: He Cao, chairman

Big decision: Diversifying the business

Case study: EE

Executive: Richard Reeves, director of corporate strategy

Big decision: Where to deploy capital expenditure

Every year, EE invests around £600m (US$1bn) in its network, drawing on data from its 25m customers to direct these decisions. In 2014, the company decided to focus the extension of its 4G network along key transport routes, aiming to enhance customer satisfaction– and retention – by minimising the number of calls it had observed being dropped during rail and car journeys.

Case study: Cloudera

Executive: Tom Reilly, chief executive officer

Big decision: Finding a target company to acquire

Knowing that the company would soon be receiving fresh capital, Mr Reilly instigated a process to establish where the company could most benefit from an acquisition. For this, he turned to the customer data his company collects. Analysis revealed that data security and data privacy were the two standout concerns holding customers back from greater use of his company’s products.

Case Study: Commonwealth Bank of Australia

Executive: Kelly Bayer Rosmarin, chief executive officer, Institutional Banking and Markets

Big decision: Choosing which business lines to grow or shrink

Case study: DHL

Executive: Charles Brewer, managing director, sub-Saharan Africa

Big decision: Forming strategic partnerships

Africa is a very fluid and dynamic market. Management often has to second-guess where the next growth area will be, as there is scant reliable information to base projections on. “We try and drive decision making as local as possible,” says Mr Brewer. “We support and encourage experimentation. We want people to take the chance, take the opportunity, and operate with their heart and their guts as much as their head.”

Urbanisation: The mega trend driving the big decisions agenda

Read this case study on urbanisation and how it is driving the big decisions agenda. 

Gut & gigabytes - Capitalising on the art & science in decision making

The innovative company - How multinationals unleash their creative potential

Enabling a more productive Nigeria: Powering SMEs

This report provides a deep dive into this topic, analysing SME productivity across five categories - policy, transport, technology, energy and finance. It combines SME interviews from across the country, with expert insights the likes of Cisco, Standard Bank and Lagos Business School. It was commissioned by IHS Towers, the largest provider of mobile communications towers in Africa.

The road from principles to practice - Today's challenges for business in respecting human rights

"The road from principles to practice: Today’s challenges for business in respecting human rights" is an Economist Intelligence Unit (EIU) report sponsored by a group of organisations including governments, business groups, nongovernmental organisations, multinational companies, and law and auditing firms. The study explores the perceptions of businesses worldwide on their responsibility to respect human rights, and the ways in which these obligations are carried out. 

 

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