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What expatriates bring

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Exclusivity in brand extension

Luxury goods companies are not the only ones dealing with a new and demanding business environment. The luxury services sector is also changing dramatically, with innovative new services and business models, which were almost unheard of a decade ago, rapidly becoming well established. In the future, experts believe that luxury services will be one of the fastest-growing and profitable segments of the luxury goods industry.

Founded in 1878, the business built a reputation as a prestigious tannery and finishers, known for the unique aroma and quality of its upholstery leather.

An icon of luxury in a dynamic city

Visitors to Dubai rapidly become accustomed to superlatives. Home to the world’s largest shopping and entertainments complex, the world’s largest indoor ski slope and, in a few months’ time, the world’s tallest skyscraper, this is a city that wears its ambition to be the biggest and best on its sleeve.

Patience is a virtue for investors in China

Chinese demographics are key to understanding this phenomenon. The liberalisation of the Chinese economy has rapidly given birth to a super-rich capitalist class. There are estimated to be some 350,000 US dollar millionaires in China. Just how quickly wealth is growing can be seen from the most recent “China Rich List”, compiled by Hurun, which shows a sevenfold increase in US dollar billionaires in the past year.

Why should high-growth firms accept borders?

“If you play in a high-growth [technology] sector, such as digital media, the world is your oyster, because you’re not constrained by the global economy,” argues Peter Conrod, vice-president of Client & Business Strategy for Royal Bank of Canada. This is one oyster, moreover, that can be shucked open different ways, as the foreign investing experiences of a dynamic pair of Canadian hi-tech enterprises illustrate. As the producers of an inherently “disruptive”, game-changing product, they, surprisingly, do not feel constrained by convention.

Like companies, countries need a strong brand

Just as companies use branding to market their products to consumers, countries increasingly use branding to market themselves to foreign investors. Around 90% of the executives polled agreed with the proposition that government efforts play an important part in providing a positive brand image for their countries as a place to invest. In the same vein, 82% asserted that countries ought deliberately to cultivate a brand to attract foreign investment.

New York’s talent as a competitive edge

New York tops our Index as the most competitive city globally, which is perhaps unsurprising given its strong performance across a diverse array of categories. But Michael Bloomberg, its mayor, is particularly focussed on the city’s diversity of career opportunities, excellent quality of life and a job market driven by intellectual capital. “We are the world’s most diverse city, and that diversity breeds new ideas and new innovations,” he says.

Dell: City selection criteria

Global technology firm Dell operates over 160 sites in 42 countries and is always looking at further expansion. Its decision making process begins with global regions first, then countries, and then individual cities. Within these competing locations, talent availability is often the most important factor. Many of its operations require lots of technically skilled workers. If the talent isn’t there, the firm can’t scale the business.

Wipro: From East to West to East

India’s IT services industry has grown rapidly over the past decade, as its firms’ operational footprints have expanded across the entire world. Consider Wipro, one of India’s largest IT services firms with fiscal year 2010-11 (April-March) revenues of US$6.9bn. Wipro’s IT business today employs some 131,000 people in 55 countries.

Singapore: Asia's most competitive city

Singapore ranks third overall in the index and is the highest-placed Asian city. The city-state ranks particularly well in terms of its physical capital (ranked joint first overall), financial maturity (joint first), institutional effectiveness (6th), environment and natural hazards (joint 8th) and global appeal (4th). For locals, none of this will be surprising, given the city’s efficient transport, lean bureaucracy, safe and clean environment, and its increasingly highly regarded reputation internationally.

Western Europe: International commuters

Western Europe is distinguished by the high level of integration among member countries of the European Union, and even more so within the Eurozone. A declining population is offset to some extent by the high level of cross-border mobility that citizens enjoy, as well as the relatively small distances among countries. On the other hand, IMWIs living in the region share a concern about the very future of the Eurozone and may be motivated to diversify some investments away from the region.

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