Growth in the Cloud: The Corporation as Incubator

Companies are no longer wondering if cloud will aid expansion, instead the question is are they leveraging its full potential

Common domain-based brand abuse techniques and how to avoid them

Brands both large and small face increasing threats and risks as intellectual property becomes more vulnerable online.

Engaging the distracted customer

What are the marketing tools and business models companies use to seize customers’ attention and reward their loyalty? What innovative pricing strategies and schemes work best to engage and motivate today’s consumers and business buyers and lay the groundwork for continued success as preferences continue to evolve? What are the best ways to monetise their assets and capabilities in this fast-moving, interconnected market environment, and how are companies transforming their business models and customer offerings?

 

More with less: a marketer's mantra on efficiency

The term “frugal innovation” describes a significant shift occurring in the business world: the drive to deliver high-quality products and services at affordable prices. In marketing, it often means working smarter with fewer resources...

Better Life Breakthroughs: Innovation in Investment

The main conclusions in this report are:

Better Life Breakthroughs: Innovation in Investment

Watch Philippe El-Asmar, founding partner and CEO of Amareos, as he talks about Fintech:

  1. Making sense of data
  2. Driving smarter decisions
  3. Fintech solutions and AI

Connecting Capabilities

Digital disruption created by new technologies, new competitors and new behaviours, means companies have little choice but to transform themselves digitally. How well are Asian economies doing in terms of providing a conducive environment for digital transformation?

Old problems, new solutions: Measuring the capacity for social innovation across the world

How to think about computers in the 21st century

Has our perception of computers really changed?

Future proofing brands for an era of digital transformation

What does it take to keep a company and its brand at the top today?

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