Le geek, c’est chic

In 2007 the American research group MRI defined the elite market as those who subscribed to, or attended, at least two of the following: the New Yorker, The Economist, Atlantic Monthly, HBO, art galleries, theatre or classical concerts.

A new era for marketing?

Like thousands of other fans, I greatly rejoiced on March 25th when the much-awaited fifth season of Mad Men (set in the 1960s, at a fictional advertising agency in New York City) came back to our screens. Apart from the love lives of Don Draper and Joan Harris, the show got me thinking about the role of marketers and how they are most likely to achieve success.

Don't poke and perish, or tweet and tumble

A long long time ago, ie before the birth of Twitter, Facebook and the species known as social media, running a business was, in essence, quite a simple affair. You made stuff, you sold stuff and, hopefully, in the bargain you made some money.

A better life?

A better life? The wants and worries of China's consumers is an Economist Intelligence Unit report, sponsored by Bayer. It examines the aspirations of Chinese consumers, both urban and rural, looking at material wants as well as larger life concerns.

One of the legacies of the 2008-2010 global financial crisis has been a new focus on the latent power of the Chinese consumer. As demand in the United States and Europe has waned, exports have weakened as an engine of China’s economic growth, and Beijing has turned its attention to stimulating domestic demand.  

Prospects for real estate

Written by the Economist Intelligence Unit and commissioned by Barclays Wealth, this tenth volume of Barclays Wealth Insights looks at investor perceptions of the global real estate market.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week