Gearing for Growth: The CMO at a crossroads

The role of the chief marketing officer (CMO) has transformed from traditional marketing and advertising tasks to overseeing broader enterprise growth. This poses a challenge to CMOs in terms of having to acquire a larger skill set and better understand diverse and rapidly changing business models. At the same time, this also offers new opportunities for CMOs to assume a greater role in their organisation.

Sufficiently efficient: 4 ways marketers achieve efficiency by doing more with less

With the proliferation of communication channels and shrinking budgets, how are marketers boosting efficiency and meeting changing demands? 

More with less: a marketer's mantra on efficiency

The term “frugal innovation” describes a significant shift occurring in the business world: the drive to deliver high-quality products and services at affordable prices. In marketing, it often means working smarter with fewer resources...

What keeps a content marketer awake at night?

The topic under review was content marketing and the marketers were drawn from a broad spectrum of sectors (fast-moving consumer goods to energy, technology, professional services and financial services).

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