Article | A voice for workers in a time of crisis

Tens of millions of Americans have been furloughed or laid off. For many of those who remained, or returned to the workforce in frontline roles, going to work became an exercise in risk-taking. Some workers began protesting a lack of workplace covid-19 safety precautions, including personal protective equipment (PPE). Walkouts, “sickouts” and strikes increased. Interest in joining unions, and public support for them, went up, as workers feared being fired while seeking enhanced safety measures, paid sick time and other pandemic-specific benefits.

Article | The public sector’s stress test

Many frontline workers were local government employees charged with keeping trains and buses moving. Police, fire and emergency medical services personnel couldn’t stay home during lockdowns. Educators rapidly adapted curricula to online learning platforms. Public health workers coordinated covid-19 public awareness and vaccination campaigns. And millions of less visible local, state and federal workers kept governments functioning while shifting to remote work.

Infographic | Strength in numbers: The union’s evolving role in workplaces

VIDEO | Recovery, Resilience and the Road Ahead - Unions

This video is part of the Recovery, Resilience and the Road Ahead programme conducted by Economist Impact and sponsored by Prudential. The program explores the impact of the pandemic-accelerated new work paradigm across five key industry verticals, including unions.

A strategic playbook for navigating the pandemic-accelerated new work paradigm

The covid-19 pandemic has reshaped the US employment landscape in drastic and long lasting ways. A variety of pre-existing trends affecting organisations and workers have been accelerated by the historic crisis: digital transformation, remote work and automation, to name a few. The new normal that emerges from the pandemic has profound implications for how and where work gets done, and—more fundamentally—how organisations and workers relate to each other.

Video | Remote work: adapting as an organisation

Video | Remote work: adapting as an organisation

以灵活应万变:未来的工作方式

随着新冠肺炎危机对健康和经济的影响不断显现,企业所面临的更长远的不确定性因素很容易被忽略。在大中华地区(中国大陆、香港、澳门和台湾),商界领导者早已在努力应对贸易波动加剧、人才短缺、技术飞速发展以及消费者行为的不停变化。这次疫情自然会促使管理层专注于短期内的业务的存活和和恢复,但是管理者也知道与此同时更应加强面对那些类似的长期商业挑战。宏观来说,那就是这次疫情危机反而更会促使企业加快采取行动,而不是被动应对。

对经济学人智库调研的大中华区高管而言,消费者行为的变化、以及相应的市场变化带来的近期不确定性,与对全球疫情的担忧所造成的不确定性同等重要。从长期来看,最让管理层感到不安的是难以获得人才和保留人才,还有客户行为、技术和市场结构的变化。除了采取裁员和推迟扩张计划等可以预见的紧缩措施外,许多受访公司表示正在积极采取行动,提升可伸缩性、速度和效率。

本研究的其他主要成果包括:

以靈活應萬變:未来的工作方式

隨著新冠肺炎危機對健康和經濟的影響不斷顯現,企業所面臨的更長遠的不確定性因素很容易被忽略。在大中華地區(包括中國大陸、香港、澳門、台灣),企業領導者須應對各種問題,包括貿易波動加劇、人才短缺、科技進步日新月異、消費者行為不斷變化等。這次疫症大流行自然會促使管理層將注意力轉移到短期業務生存和恢復業務方面。不過,管理層也知道與此同時更應加強面對那些類似的長期商業挑戰。宏觀來說,那就是這次疫情危機反而更會促使企業加快采取行動,而不是被動應對。

對於經濟學人智庫調查的大中華區高級管理人員(以下簡稱「高管」)而言,客戶行為的變化,以及從而擴展到市場的變化,屬於短期內的不明朗因素,情況與疫症大流行等令人擔憂的事情相若。從比較長遠的角度來看,確保能夠保存所需人才很困難,是管理層最感不安的因素,此外還有客戶行為改變、科技更新、市場結構等因素。很多受訪公司都表示,除了一些可以預見的裁員措施,例如減少員工人數和推遲擴張計劃,他們正在採取積極措施,以提高公司的擴展能力、速度、效率。

此項研究的其他主要發現包括:

The art of managing business uncertainty: A future of work study

As the health and economic impacts of the covid-19 crisis unfold, it is easy to lose sight of longer-standing sources of uncertainty that companies face. In the Greater China region (comprising mainland China, Hong Kong, Macau and Taiwan), business leaders were already grappling with heightened trade volatility, talent shortages, rapid technology advances and the ever-changing behaviours of consumers. The pandemic has naturally pushed management’s attention to shorterterm survival and recovery.

Gearing for Growth: The CMO at a crossroads

The role of the chief marketing officer (CMO) has transformed from traditional marketing and advertising tasks to overseeing broader enterprise growth. This poses a challenge to CMOs in terms of having to acquire a larger skill set and better understand diverse and rapidly changing business models. At the same time, this also offers new opportunities for CMOs to assume a greater role in their organisation.

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