Many government and corporate sustainability drives have so far focused on infrastructure. They have sought to promote renewable energy generation, for example, or to cut the power consumption of buildings and vehicles.
That has its place, but the threat to our environment will not be resolved unless consumers change their everyday behaviours, such as choosing low carbon options and avoiding waste where possible.
As part of a series of content, sponsored by Dassault Systèmes, The Economist Intelligence Unit will be examining how companies and government bodies can apply insights into behavioural psychology, marketing and communications strategy to encourage people to adopt behaviours that minimise their impact on the environment.
Other the coming months, the EIU will be published articles, blog posts, infographics and video content examining this theme. Click the links to below to view the content that has been produced so far.
-
How businesses and governments can encourage sustainable behaviour
Reducing society’s impact on the environment requires the whole human race to change its behaviour. For organisations seeking to encourage that change, the key is to identify sustainable behaviours that are achievable but still have an impact -
Accentuate the positive
Negativity may not be the best way to encourage people to act in a more sustainable fashion -
How to tackle the next frontier in sustainability: your customers
Encouraging customers to make sustainable choices is the biggest environmental challenge companies face. Design, psychology and technology can all help
If you have experience of applying any of the techniques discussed, or have some thoughts you would like to share, join the discussion on Dassault Systèmes's Future Realities LinkedIn page.
