Technology & Innovation

Suncorp uses data to manage insurance risks

February 22, 2011

Global

February 22, 2011

Global
Our Editors

The Economist Intelligence Unit

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All insurance firms use statistics to assess various types of risk, from the possibility of floods to car crashes or fires. Suncorp, Australia's biggest insurer, goes a lot further in using data to gain an advantage over rivals. David Stewardson, Suncorp's executive manager in the commercial insurance business technology department, says the company analyses data to anticipate which customers might be on the verge of switching to a competitor. The point is not to keep every customer in the fold; rather, it is to hold on to the most profitable customers and let the unprofitable ones go. (Suncorp has multiple inputs to consider, since the company also runs a banking arm and a wealth-management unit.)

Claims, of course, represent a huge part of every insurer's expenses. And Mr Stewardson says Suncorp's provider database—with information on everything from automobile body shops to carpenters and plumbers—allows it to separate the providers that offer good value for the dollar, from those that do not. This, in turn, helps Suncorp boost profits, and keeps customers premiums from rising too much.

In the critical area of determining premium levels, Suncorp's systems have a high level of sensitivity, says Mr Stewardson. "We see our ability to set pricing as one of our competitive advantages in the marketplace," he notes. "For instance, we know from the history of claims the likelihood that a claim might be raised." A good example is flood insurance. Suncorp looks at data on the altitude of farms above sea level to help it gauge the relative risk of insuring the thousands of kilometres of fences that ring the typical Australian farm. "Lower farms are more subject to floods," Stewardson says. Farmers in those places, he adds, pay more for insurance.

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