According to survey respondents in Latin America, companies in that region seem to derive more value from data than their peers in North America. Seventy three percent of respondents in Latin America say they derive great competitive advantage from their use of data. In North America, the number of executives who say their data efforts are "extremely valuable" is significantly lower, at 63%.
Respondents in Latin America also rely on data for things that North American businesspeople do not. Sales is one example: more than 80% of Latin American respondents say data make a contribution to the sales opportunities. In North America, that figure is only 59%. Meanwhile, 51% of Latin American respondents say data make "a significant contribution" to helping their companies understand what the competition is doing; only 27% of North Americans say the same. In another striking difference, 50% of Latin American respondents see structured corporate data becoming "much more important" in their everyday work over the next two years. Only 29% of North American respondents expect that to happen. Respondents in Latin America also see themselves as slightly better than their North American peers at using data: 32% of Latin American respondents put themselves in the top quartile among data users, compared with 27% in North America.