Energy

Chasing the negawatt

June 23, 2011

Europe

June 23, 2011

Europe
Chris Webber

Former Senior Editor

Chris is a former senior editor with the Economist Intelligence Unit. He covered a range of business, economics and technology issues for the Economist Intelligence Unit. His recent work has included projects on how workplace practices need to adapt in the face of rapid technological advance.

Energy efficiency in British homes and businesses - a policy perspective

Report Summary

Chasing the negawatt – Energy efficiency in British homes and business: A policy perspective is a T-Systems report, written by the Economist Intelligence Unit. It reviews current UK business and consumer perspectives on energy efficiencyin order to identify the steps that need to be taken to change their behaviour.

As part of its effort to reduce carbon emissions, the UK government wants to improve energy efficiency among businesses and consumers. Most agree that improving energy efficiency is a worthwhile goal, but this T-Systems report, written in collaboration with the Economist Intelligence Unit, underlines just how difficult a challenge that will be.

The key reason is that, while people and businesses express a clear desire for more government action on climate change and energy efficiency, they continue to recoil from the radical options that might help speed up the process of change. Instead, their focus remains firmly on cost control and business performance. 

  • Energy efficiency battles for attention with bigger concerns and there are signs that interest is declining. Corporate interest in efficiency has dropped from a year ago, when the CRC Energy Efficiency Scheme was introduced. Then, one-half of firms polled noted it as a high priority; today, just three in ten say the same.
  • Cost is easily the main driver of action on energy efficiency, but concern about brand and reputation is rising. Eight out of ten consumers say cutting their bills is either the sole or major motivating factor. For business, the importance of cost rose to 87%, up from 71% last year. Interestingly, however, reputation is now a far more prominent concern, up from 17% to 27%, and ahead of regulatory requirements.
  • Consumers believe the UK’s rollout of smart meters will end up costing them, despite government forecasts of a £7.3bn saving. More than one-half (54%) of consumers believe that the UK’s mandated rollout of smart meters into some 30m homes will result in an increase in the price of energy. Just 15% think it will reduce prices. This is despite government projections that the rollout will result in average savings of £23 per home on annual energy bills.
  • Most firms are working to cut energy use, but there has been a sharp rise in those firms shelving efficiency plans. About one-half (49%) of firms will cut energy use by up to 10% this year, while about one in four will do something more ambitious. But there has also been a sharp jump in the proportion of firms with no plans at all, rising to 16% from 5% in 2010.
  • Future efficiency gains will need to be made without adding to consumers’ current energy bills. The government’s proposed Green Deal focuses on removing financial concerns for both households and small businesses, by amortizing efficiency costs into consumers' energy bills, paid for by reduced energy use. Getting this financial mechanism right will be crucial, not least as only a handful (8%) of consumers express a willingness to pay anything extra on their energy bills in exchange for services that help to reduce energy consumption.
  • Many firms are pressing for more action on energy efficiency, while change is more limited at home.  To take one example, four in ten firms either have already installed or plan to install on-site renewable energy—such as solar power or wind generators—this year. By contrast, just 4% of homes have done so, despite a feed-in tariff to encourage take-up. 

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