Chasing the negawatt

June 23, 2011


June 23, 2011

Chris Webber

Former Senior Editor

Chris is a former senior editor with the Economist Intelligence Unit. He covered a range of business, economics and technology issues for the Economist Intelligence Unit. His recent work has included projects on how workplace practices need to adapt in the face of rapid technological advance.


Research Methodology

The report is based on the following inputs:

  • A survey of 259 executives with responsibility or influence over their firm’s energy policy. A range of company sizes were included:63% had annual revenue of £100m or less, while 16% had revenue of £5bn or more. All respondents held management positions,with 53% in C-suite positions.
  • A survey of 1,000 consumers across the UK with responsibility for paying the household energy bill. The sample included allregions of the UK, all adult age groups, and an even split between males and females. Of the sample, 10% were retired, 8%unemployed or unable to work, while the balance held a range of roles.
  • Extensive desk research and interviews with eight experts and executives.

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