Technology & Innovation

Who's big on big data?

January 16, 2015

North America

January 16, 2015

North America
Janie Hulse

Senior editor

Janie Hulse is a senior editor with The Economist Intelligence Unit's Thought Leadership team. Before joining the EIU, Janie worked with The Economist Group and other organizations as a freelance correspondent and consultant based in Buenos Aires, Argentina. She has also held managerial roles in the areas of marketing and research with US global companies and within US Government agencies. She holds a master's degree in economic development from the London School of Economics and a bachelor's in industrial relations from Cornell University.

Key findings include:

  • 48% of executives believe big data to be a useful tool, while another 23% say big data will revolutionise the way businesses are managed.
  • Lack of understanding about how to use big data stands in the way of implementation
  • Customer insights and targeting are currently the highest priority for the application of big data—cited by 42% of the C-level executives
  • Optimal value from big data comes from the creation of enterprise-wide big-data teams
  • Disagreement exists among top leadership about who should be leading big-data adoption

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