Technology & Innovation

Trust in cloud technology

June 23, 2016

Global

Trust in cloud technology

June 23, 2016

Global
Carolyn Whelan

Senior editor, Americas

Carolyn is a senior editor for The Economist Intelligence Unit's thought leadership division in the Americas. She manages research programs for foundations and corporations on topics ranging from urbanization and jobs to sustainability and youth economic prospects. She has over 20 years’ experience in journalism. Until 2013 Carolyn contributed articles to Fortune, Newsweek, the IHT and SciAm.com about urbanization, infrastructure, trade, technology and transportation, among other topics. She has also written materials for Ernst & Young, Columbia Business School and the United Nations. Earlier Carolyn covered the technology and healthcare beats for Barron’s Online and Dow Jones Newswires in Paris, respectively. She broke into journalism covering the 1992 Earth Summit and subsequently worked for the World Wildlife Fund in Switzerland. Ms. Whelan holds a B.A. in Communications from the University of Virginia and is a 2006 Columbia Business School Knight-Bagehot Fellow. She is Swiss and American, and speaks fluent French and Spanish.

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Cloud-based technology already makes up a sizeable portion of corporate and government IT systems. Trust in cloud technology, however, while also growing, remains muted.

Is trust in the cloud important? Based on recent EIU survey findings, it appears so. When organisations exhibit higher levels of trust in the cloud, there is a substantial and positive correlation with a wide range of business outcomes. On the opposite end of the spectrum, if users don’t trust the cloud because they don’t understand its attributes, it will be a less effective tool for them.

This report, sponsored by Google, assesses how far along businesses around the world are on the cloud progression and trust curve. Survey findings are based on a 10-country, multi-industry survey of 452 senior executives, as well as interviews with cloud experts.

Key findings

  • There is a link between trust in the cloud and business outcomes, with those citing high levels of trust in the cloud noting a 9% rise in profitability over the last year versus 1% of their low-cloud trust peers

  • 62% of respondents who note high cloud trust consider it a competitive advantage

  • Cloud use alone, without engendering trust, does not appear to bring the same level of benefits

  • Fostering trust appears to build on the active leadership of senior executives; supporting employees to do their jobs through the cloud; and encouraging them

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