Technology & Innovation

Telecoms: Beyond Connectivity

July 01, 2010

Global

July 01, 2010

Global
Anonymous Writer

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Beyond connectivity is an Ernst & Young report, written in cooperation with the Economist Intelligence Unit.

Telcos face a tough challenge convincing enterprise customers they can be trusted providers of additional services beyond voice and data.

If telcos want to win customers over, they would be better served by showing a greater understanding of individual business requirements, and to tailor their service propositions accordingly, rather than to promote a wide range of services that enterprises don’t need or want.

Network expertise is the telco trump card.

Enterprises hold their telcos in high regard for the delivery of real-time services over IP networks, such as video and audio conferencing. Telcos are therefore well placed to play a much more prominent role within the enterprise as demand increases for unified communications, the mobile internet and Voice over internet protocol (VoIP).

Telcos cannot assume, however, that providing a good basic connectivity service will automatically lead to greater enterprise enthusiasm for their additional services.

There is no strong correlation between offering a reliable core service and the propensity of enterprises to take on additional services from their telecoms service provider.

Telcos can extend their capabilities through partnerships and acquisitions.

By being more open to partnerships with IT providers and systems integrators, telcos can strengthen their position in the ICT market. Acquisitions, too, can lead to greater credibility in key areas where they lack capability.

Customers have a broadly positive view of the telco in areas of legacy expertise.

Many enterprise customers are wholly satisified with the telecoms service they currently receive. Although connectivity services are subject to ongoing pricing pressure, mobile voice and data are increasing spending priorities for many organizations.

Smaller companies are more sceptical.

The survey shows that smaller companies have more doubts than larger companies about telcos’ ability to deliver offerings in non-core areas, such as cloud computing, Software as a service (SaaS) and unified communications.

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