Technology & Innovation

Staying the course?

June 03, 2009

Global

June 03, 2009

Global
Our Editors

The Economist Intelligence Unit

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The study explore how CIO relationships have fared with the CFO and other peers during the economic downturn.

In the business world, no aspect of company operations will emerge unscathed from the toughest economic crisis in three generations. But information technology (IT), and the hard-won influence that chief information officers (CIOs) and other leaders have gained for it, appears to be surviving the crisis with confidence largely intact in many if not most companies.

The reputations of technology and the IT function did not fare well following the previous downturn early in this decade. Since then, technology has become firmly embedded in company processes, and chief executive officers (CEOs), chief financial officers (CFOs) and boards have become convinced of the importance of IT to their businesses. In the preceding crisis, overambitious technology investment was blamed for many corporate ills; in this one, business leaders appear to view technology as an important instrument in preparing their firms for recovery. Such executive-suite confidence means that in many companies technology-led projects and IT budgets are enjoying greater protection than other categories of spending.

Continued improvement in CIO-CFO relationships is evidence of firms' expectation that technology can help them to emerge stronger from the recession. Relations between CIOs and CFOs have often been contentious, particularly when the budget knife is out. However, nearly one-half of executives in an Economist Intelligence Unit survey conducted for this study maintain that co-ordination between the two has improved at their firms in the past year. A majority of both CIOs and CFOs rate levels of trust, communication and understanding between the two as strong. CFOs offer a rosier picture of the relationship than do CIOs, but few in either group report a decline in the strength of their relationships.

Other key findings of the research include the following:

CIOs are not losing their place at the table. Where they have gained a voice for themselves in major business and technology decisions, CIOs' positions are not being undermined as a result of the current economic crisis. Very few survey respondents believe that the influence of CIOs in technology investment decisions will decline in their firm over the coming year. A sizeable minority, meanwhile, expect the CIO's involvement in high-level business strategy discussions to expand.

Opportunistic firms are receptive to renewed technology investment. A large minority (44%) of the firms surveyed say that they will be "on the business offensive" in the coming year, looking for acquisitions or openings to take market share from weakened rivals. These firms are more likely than those adopting a "defensive" stance to consider selective new investment in technology, with the aim of improving their competitive positioning ahead of recovery. Technology investment proposals will not enjoy an easy ride, however. More executives are becoming involved in investment decisions, and the volume and detail of information required is increasing. Higher rates of return are being demanded, and projects with shorter return periods are being favoured.

Most firms are averse to suspending existing technology projects. There is a recognition among corporate leaders that the implementation of major technology projects that they have launched is important to their firms' ability to survive the downturn. Less than one-quarter of survey respondents believe that major existing IT-led initiatives should be suspended until business conditions improve. Many believe that the crisis presents a good opportunity to drive through technology-led initiatives. This does not mean that they will be embarking on entirely new initiatives, however. Few executives, even at growth-oriented firms, believe that now is a good time to launch major new IT projects. CFOs also show support for following through on existing investments, but it is unclear how often spending requests in such areas will stand up to competing investment priorities in the business.

The focus of investment continues to be on improving customer relationships. Customer service will remain the priority area for IT investments during the coming year. This is for good reasons, as evidence mounts from several sectors that customer loyalty is eroding and customer churn increasing. Information management will also be prioritised, especially when it comes to projects designed to improve firms' understanding of customer behaviour.

Maintaining technology investment when times are very tough is not without risks for companies. But some risk-taking is necessary if they wish to emerge from the downturn in a strong position to grow. The management at opportunistic firms are betting that technology will help to deliver the competitive edge they are seeking, and they are willing to keep investing to ensure this happens. CIOs and the IT function will need to deliver.

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