Technology & Innovation

Smart policies to close the digital divide

June 22, 2012

Africa

June 22, 2012

Africa
Denis McCauley

Consultant

Denis McCauley contributes to EIU research published on a bespoke basis in Europe, the Middle East and Africa.

He works closely with the research directors and editors in each of these regions to improve the insightfulness, relevance and timeliness of their analysis.

Mr McCauley previously directed the company's global technology practice, with responsibility for managing research projects dealing with the impact of information and communications technology (ICT) on businesses and societies.

He is often interviewed by the media, including the BBC, CNBC and Financial Times, for his views on technology industry developments.

An Economist Intelligence Unit report, sponsored by Tele2

To seize the full economic and social potential of the information society, this report identifies six areas in which smart policies can improve online take-up. Case studies from the developed world and emerging markets highlighting smart policies are provided in separate sidebars throughout the report. The key lessons are as follows:

Making the case at the highest levels. Although agreement is nearly universal about the benefits of the information society, the business case must be made at the highest levels of government in order for policymakers to prioritise it and set strategic targets. This is important in ensuring that the digital divide does not also become a next-generation divide as countries introduce enhanced technologies, such as higher-speed access.

Access still comes first. Nothing is more fundamental to bridging the divide than providing access to ICT in the first place. Despite strong attention to this imperative, developing countries continue to have low numbers of online users. Developed countries have seemingly high numbers of users but face a different set of challenges. The former needs to focus on providing greater coverage for rural areas as well as faster mobile solutions, while the latter must better educate users and those remaining offline about the benefits of ICT.

Competition leads to lower costs, more usage. Competition generally stimulates demand for ICT and online services, as well as in terms of usage. In mobile markets, for example, the link between open markets and affordable services shows why some countries and regions have higher adoption rates than others. To bridge divides in this area, policymakers everywhere need to establish competitive markets through strong and transparent regulations.

Measure what matters, especially “useful usage”. Even after countries have achieved high levels of access to ICT, new digital divides await. One is what users do with their access. Measuring productive usage challenges governments to find new ways of assessing progress in closing the digital divide, a necessary element in making ita policy priority. In this regard, some countries have created their own bespoke assessments, whereas most look to international comparisons and benchmarking reports.

Enhancing ICT skills: A role for the private sector and NGOs. Lack of education and ICT skills are among the most commonly cited digital divides. To ensure that social divides do not also become digital divides, the public sector must better integrate ICT into education initiatives.However, there are also strong reasons why they should encourage non-governmental organisations (NGOs) and the private sector to provide innovative programmes to bridge the divide.

Stimulate local content creation and consumption. Even if other divides are overcome, a gap in access to local information and services, which can help to increase usage, remains. Many countries, particularly emerging markets, have seen new local content initiatives but more can be done as this is a future strategic imperative for the public sector and a private sector opportunity.

Enjoy in-depth insights and expert analysis - subscribe to our Perspectives newsletter, delivered every week