Technology & Innovation

The power of fast data

November 06, 2013

Global

November 06, 2013

Global
Monica Woodley

Editorial director, EMEA

Monica is editorial director for The Economist Intelligence Unit's thought leadership division in EMEA. As such, she manages a team of editors across the region who produce bespoke research programmes for a range of clients. In her five years with the Economist Group, she personally has managed research programmes for companies such as Barclays, BlackRock, State Street, BNY Mellon, Goldman Sachs, Mastercard, EY, Deloitte and PwC, on topics ranging from the impact of financial regulation, to the development of innovation ecosystems, to how consumer demand is driving retail innovation.

Monica regularly chairs and presents at Economist conferences, such as Bellwether Europe, the Insurance Summit and the Future of Banking, as well as third-party events such as the Globes Israel Business Conference, the UN Annual Forum on Business and Human Rights and the Geneva Association General Assembly. Prior to joining The Economist Group, Monica was a financial journalist specialising in wealth and asset management at the Financial Times, Euromoney and Incisive Media. She has a master’s degree in politics from Georgetown University and holds the Certificate of Financial Planning.

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Fast data access and analysis is key to competitive advantage at a time when data are expanding at a mind-boggling rate and companies are rushing to tap new insights and grab an edge in a challenging business environment, according to a new report, The power of fast data.

As data expand at a mind-boggling rate, companies are rushing to tap the data surge and use new insights to grab an edge in a fast-paced and competitive global business environment.

Speed is of the essence. Executives who consider their company competitive in its ability to use data are also more likely to report the ability to access and leverage data quickly, according to The power of fast data, an Economist Intelligence Unit report, sponsored by SAP’s Services organisation. The research paper draws on two global surveys, one of 400 executives in September 2013 and another of 353 executives in April 2012, as well as in-depth interviews with experts and executives.

Responses to the two surveys are similar in many respects. However, the 2013 survey reveals eroded confidence in companies’ data-use abilities, which we attribute to growing pains and a clearer-eyed view of the challenges as executives delve deeper into the hard work of implementation. Only 40% of respondents to the 2013 survey consider their company’s ability to leverage data ‘industry leading’ or ‘competitive’, down from 50% in 2012, while slightly more call it ‘inadequate’ or ‘completely inadequate’. Fewer believe their company has processes in place to access data in a timely fashion (54%, down from 66% in 2012).

The more recent survey also shows that implementation concerns are shifting. While budget limitations remain the top challenge to timely analysis, fewer executives cite cost or budget as a primary obstacle (36%, down from 50%); more cite a lack of available or trained personnel (30%, up from 20%).    

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