Technology & Innovation

Managing application development to unlock its full potential

February 21, 2019


February 21, 2019

Michael Hoffmann


Michael was an editor for The Economist Intelligence Unit’s thought leadership division in the Americas. He was previously an equity research analyst covering cybersecurity, data networking, cloud computing and IT infrastructure. He has also worked on several grants from the National Institutes of Health to research topics including HIV/AIDS, non-communicable diseases and international human rights law. His work has been published in several peer-reviewed journals including AIDS Care, Global Public Health and the Journal of the International AIDS Society. He received his bachelor’s degree in International Relations from Brown University. He has worked in Latin America and is fluent in Spanish and Portuguese. 


As applications have become core to companies’ strategies, their development has also become an important part of corporate operations. But application development is not without its challenges, as shown by this report, sponsored by Google Cloud. The research is based on a survey of more than 1,000 business executives and application developers at large organisations across the Americas, EMEA and APAC.

The report investigates best practices in application development, drawing on the real-life experiences of those managing the process, and the importance of close alignment between development teams, the C-suite and the wider business. There were marked differences in responses between these groups across a range of topics.


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