Technology & Innovation

Moving towards real-time commerce

December 03, 2015

Global

December 03, 2015

Global
Our Editors

The Economist Intelligence Unit

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Retail companies are embracing the possibilities of real-time data both to manage their operations and to reinvent the customer experience.

Retailers, particularly high-street fashion buyers, have traditionally decided what to put in their shops with a mixture of finger-in-the-air speculation and their own attempts to influence the market. Last year’s trends are no predictor of what will be popular this year, so there is a substantial element of gut and guesswork.

And thanks to social media and its high turnover of trends, fashion is more fickle and fast-moving than ever. This puts retailers at substantial risk of either over- or understocking products. Little wonder that fashion retailers are turning to real-time intelligence on fashion trends to ensure that supply and demand are better aligned. Read full article>>

 In this video interview, Sean Cornwell, Chief Digital Officer for Travelex, explores how real-time date is reshaping the retail industry. 

 

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