Technology & Innovation

Business model innovation in Germany

April 06, 2017

Europe

April 06, 2017

Europe

In 2014 the German government published its High-Tech Strategy, which aims to strengthen the country’s position as an industrial and export powerhouse by becoming an innovation leader. Key to these aims, according to the strategy, is the ability to translate “good ideas” into “innovative products and services”.


Technology, of course, plays a crucial role in this strategy. Germany’s Industrie 4.0 (“the fourth industrial revolution”) initiative places it at the forefront of the convergence of physical and digital systems. But technology alone will not deliver the kind of transformation to which Germany aspires. There needs to be an accompanying transformation in the way in which businesses use technology to create and monetise value for their customers.

 

Read this EIU article, sponsored by Rackspace, and learn more about business innovation in the German economy. 

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