Technology & Innovation

How mobile is transforming insurance

October 13, 2014

North America

October 13, 2014

North America
Veronica Lara

Senior Editor, Americas

Veronica is a senior editor for The Economist Intelligence Unit's thought leadership division in New York. She specialises in market environment topics and trends that cut across industries, including the future of work, technological disruption, and economic competitiveness. In addition to these areas, she has led projects on advancements in manufacturing, historic energy demand trends, and socioeconomic topics such as organised labour, post-war impact investing and growth of cities.

Until July 2014 Veronica was the EIU's commerce and regulations analyst for 29 countries, mostly in the emerging markets. She has written for various EIU publications, on subjects such as financial inclusion, international trade, and policies aimed at attracting investment and promoting innovation.

Veronica holds master’s and bachelor’s degrees in international relations from New York University and the University of Pennsylvania, respectively. Before joining the EIU, she covered industries as diverse as defense, logistics and mining for a research advisory firm.

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62% of insurance executives believe unique capabilities of mobile technology have the potential to change the insurance business. This report and infographic, sponsored by SAP, explore how mobile technologies are catalysing significant industry change.

Report Summary

The “anytime, anywhere” interactions that mobile enables are allowing a new level of intimacy in the insurer-policyholder relationship with the potential to change the insurance game.

This research programme, sponsored by SAP, explores how insurers can become trusted partners that provide valuable new services that help policyholders identify and assess risks as well as gain protection tailored to their individual needs.

Research Methodology:

This report is based on two new surveys conducted by The Economist Intelligence Unit (EIU) and sponsored by SAP: one of 113 insurance executives in June 2014 and the other of 1,827 consumers in September 2014.

The executive survey. The survey of executives at life, property/casualty and health insurers went to a senior group. Almost six in 10 (59%) worked in the C-suite, including chief executives, chief financial officers, chief risk officers and CIOs. Another 7% were at the vice-president or director level or ran business units.

The survey attracted executives at large insurers primarily, including many national or global operations. About half (48%) generated annual revenue of more than $5bn, and just over onequarter (27%) had assets between $1bn and $5bn. Respondents were fairly evenly distributed across North America, EMEA, Latin America and Asia. Three countries accounted for almost half (48%) of respondents: the US, the UK and Brazil. Eight percent came from France and 5% from Japan.

The consumer survey. Respondents to the consumer survey were from five regions and 48 countries. All currently use mobile devices and have bank accounts. About 13% of respondents were from the US, and 6% each were from Brazil, Mexico, Canada, China, the UK and France; no other country accounted for more than 4%. Emerging markets were well-represented, with 19% of respondents hailing from the BRIC countries and another 48% from a more broadly defined group of emerging economies. About onefifth (19%) came from North America, 19% from Latin America, 23% from EMEA, 26% from AsiaPacific and 14% from Middle and Eastern Europe, specifically.

The median survey-taker was in the 41-to-50 age group—the average age was 45. Men outnumbered women by a ratio of 57:43. In terms of income, respondents exhibited a dumbbell pattern: the largest group made more than $125,000 per year (14%), while the second-largest made less than $10,000 (9%) and the third largest earned between $10,000 and $15,000 (7%). The average annual income of respondents was approximately $57,000. Most have smartphones (86%) and almost half have tablets (47%). A significant portion also uses a feature phone (22%)—a basic phone for calls and texts, with simple games and Internet connectivity.

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