Technology & Innovation

Great expectations or misplaced hopes?

February 01, 2012

Global

February 01, 2012

Global
Our Editors

The Economist Intelligence Unit

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Perceptions of business technology in the 21st century

Report Summary

Great expectations or misplaced hopes? Perceptions of business technology in the 21st century is an Economist Intelligence Unit report, sponsored by HP. It reviews how expectations for technology are changing under the impact of numerous trends, and assesses the implications for CIOs, the IT function and the broader business. The Economist Intelligence Unit bears sole responsibility for the content of this report. The findings do not necessarily reflect the views of the sponsor.

Technology advancement is a famously disruptive force, even with all the benefits it brings to users. The painful structural shifts experienced by the music, film and news industries—to name a few—are testament to the power of technology to upend business models. Within organisations, the changes it has wrought have been viewed mainly in a positive light as firms have found new ways to improve processes, reduce costs, speed time to market and enhance interaction with customers. In recent years, however, owing partly to the widespread adoption of consumer technologies in the workplace, CIOs and senior managers have taken to worrying about a disruptive technology effect within the business.

The "consumerisation" trend has fuelled concerns in the executive suite that employee expectations of enterprise technology—and the IT function—are rising beyond the reality of what it can deliver. Based on this view, the resulting expectations gaps could prove harmful to the business by sowing dissension within the ranks and leading business units and employees to pursue their own technology solutions. In this study, the Economist Intelligence set out to determine to what extent such expectations gaps exist and the impact, if any, on the business.

Our analysis, based on a survey and interviews conducted among firms in Europe, the Middle East and Africa (EMEA), finds that differences in levels of technology knowledge exist, but they do not necessarily match popular perceptions of the "generation gap". Younger employees may be more comfortable with new devices and social media, but more senior staff are seen to be more knowledgeable about technology use in the business. And the value of such knowledge in high places is illustrated in the survey: firms where senior management is strong on IT are much more likely to be high-performers in profit-growth terms than those where technology knowledge at the top is weak.

Such knowledge gaps as exist do not appear to be harmful to the business. Moreover, the research suggests that technology expectations gaps are overstated: there is an overwhelming sense within EMEA organisations that technology and the IT function are meeting the objectives placed before them.

The key findings from the research are highlighted below.

  • Expectations gaps are overstated: IT is delivering the goods. The survey suggests that IT is largely meeting the expectations of the rest of the business, a marked improvement from a decade ago. The majority of respondents, representing all parts of the business, feel that their technology investments are largely delivering the benefits they promise. Among high-performing firms—those with recent profit growth of 20% or more annually—nearly one in four technology projects exceeds expectations, compared with less than 5% firms at firms experiencing flat or negative growth.
  • The generation gap is also exaggerated. Technology aptitude in the workplace correlates with individual interest, not age. Survey respondents rate the technology knowledge of senior managers as higher than that of line employees, who are more closely correlated with "Generation Y". The influx of younger workers is not eliminating a need for training, but rather giving it a new focus: on good technology practices, rather than on technology itself.
  • Consumerisation can help CIOs to reposition IT. The workplace use of popular consumer devices is clearly heightening expectations of technology from the rest of the business, but for many CIOs and IT directors this presents an opportunity. “The big challenge for IT is how can we make people's use of technology in the workplace as intuitive and fun as the technology they use at home,” says Paul Coby, director of information technology at John Lewis, a British retailer. “This is very challenging for CIOs and corporate IT, but also a big opportunity to reposition IT.”
  • The real challenge: managing expectations of faster innovation. CIOs may partly be victims of their own success. One-half of firms polled have had a new technology initiative completed in the past three months alone. Rollouts are faster, too: the CIO of BP Alternative Energy says the implementation time for one initiative has been cut from 18 months to just a few weeks. Coupled with the searing rate of change in consumer technology, this will continue to fuel higher expectations of CIOs in terms of the innovation they can deliver.
  • External expectations gaps are a bigger threat. About one in three executives believe that the growth of their customers’ technology expertise is outpacing their own. This gap is especially prominent between high- and low-profit-growth firms: companies in the latter category are nearly twice as likely to experience a technology gap between themselves and their clients. When it comes to expectations, this threatens to be the most dangerous gap of all.

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