Technology & Innovation

From zero to a billion

May 12, 2010

Global

May 12, 2010

Global
Our Editors

The Economist Intelligence Unit

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When Deutsche Telekom unveiled its latest strategy update earlier this year, the company talked aplenty about expanding its broadband and data services operations. But a newer focus was also to increase its role in intelligent networks. Still in their infancy, such networks earn operators almost nothing today. By 2015, however, Deutsche Telekom expects them to be contributing €1bn in sales (see chart).

What specifically made Deutsche Telekom feel that it had an important role to play was its combination of B2C and B2B operations—the first through its mainstream telecoms activities and the second through T-Systems, an IT subsidiary focusing on the world’s top 400 multinationals as well as the SME sector. “The industries that can really benefit from our contribution are energy, healthcare, media distribution and automotive,” asserts Francis Deprez.

There is particular momentum behind energy. In Friedrichshafen, Deutsche Telekom’s T-City project is providing a smart-metering service to the local utility operator that allows real-time measuring of data. Mr Deprez says the utility can use the data to either adapt tariffing or to make suggestions to consumers about consumption. The next step, however, is to provide more intelligence in the grid itself, which would allow energy supply to be more closely aligned with demand.

Such projects tend to begin as one-offs, but the platforms developed can then be sold on to other operators. Mr Deprez says the investments around the meters are typically variable costs that have to do with how many customers are signed up and how fast regulation forces Deutsche Telekom to move. He reckons EBIT (earnings before interest and tax) margins from these activities are likely to be around 15–20%—about the same as those currently generated by IT services providers.

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