Technology & Innovation

Embracing Skype

May 12, 2010

Global

May 12, 2010

Global
Our Editors

The Economist Intelligence Unit

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The UK operator 3 agreed a partnership with Skype in November 2006 to provide the latter’s VoIP service over 3’s network, but at that time it was a fairly niche proposition. Mr Middleton admits it was not particularly well integrated into 3’s services initially and that usage did not begin increasing until the last quarter of 2007. This was when 3 launched the Skypephone, which fully integrated Skype with the phone address book and featured a button for easy access to the Skype service.

Since then, 3 has launched a range of devices supporting Skype and claims to have attracted about 400,000 customers—around 10% of its entire subscriber base. According to 3, mobile Skype users generate 60% more voice revenue than non-users and 33% more texting revenue, and they churn 14% less than non-users. While 3 has not even required customers to pay a data subscription to use Skype, customers also tend to be heavy users of 3’s other data services. This means that 3’s Skype customers are 20% more profitable than its non-Skype customers, the operator claims.

A similar Verizon deal with Skype was unveiled in February this year and is now available on six Blackberry devices, two Motorola ones and a handset from Taiwan-based HTC. The US operator is no doubt looking to gain a competitive advantage over AT&T, which still seems resistant to VoIP, in the fight for new smartphone business. But customers will still have to buy a voice and data plan to use the Skype service. If the availability of Skype persuades more consumers to adopt smartphones, Verizon has much to gain.  

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