Technology & Innovation

Digital economy rankings 2010

June 29, 2010

Global

June 29, 2010

Global
Our Editors

The Economist Intelligence Unit

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Comparing 70 countries on their level of digital development

This year begins the second decade of the Economist Intelligence Unit’s annual benchmarking study of countries’ digital development, previously known as the “e-readiness rankings”. Given the prevalence of Internet-connected consumers, businesses and governments, and the indispensable role that digital communications and services now play in most of the world’s economies, we believe that the countries in our study have achieved, to one degree or another, a state of e-readiness. The study’s new title, the “digital economy rankings”, captures the challenge of maximising the use of information and communications technology (ICT) that countries face in the years ahead.

As ICT adapts to changing needs over time, so too do the indicators used in the benchmarking model which underpins our rankings. Most modifications in 2010 are of long-standing measures of the digital world, but one set of changes is worth noting: as a demonstration of how far the world has progressed in terms of the availability of connectivity, we now evaluate the “quality” of broadband and mobile connections in addition to their prevalence (see box on following page).

The addition of these indicators has affected the fortunes of top-ranked economies: many in Europe and North America suffered a decline in both their absolute scores and their positions in the table, as we found the availability of ultra-high speed networks to be in considerable need of development. By contrast, those economies that have invested heavily in the next generation of Internet infrastructure saw their scores—and rankings—rise, notably Asian countries such as Taiwan (12th), South Korea (13th) and Japan (16th).

The top performers in the 2010 digital economy rankings—led this year by Sweden (1st), which dislodged the perennial e-readiness leader, Denmark (2nd), by a narrow margin—demonstrate a high degree of connectivity and score well on all fronts, from the quality of their business and legal environments to social and cultural drivers of digital progress, the existence of sound public policy on ICT, and the levels at which consumers and businesses actually use digital services. This underscores our long-standing premise that progress towards a fully digital economy requires concerted action across all the areas addressed in the rankings.

As in past years, the quantitative evidence suggests that the digital divide is narrowing. Where 5.9 points (on a 1-10 scale) separated the top-ranked country from that of the bottom ranked in 2009, that differential narrowed to 5.5 points in our 2010 study. Likewise, the gap between the first and last countries in the top half of the table narrowed to 2.4 points this year from 2.8 one year ago. This is partly due to the aforementioned modifications to our rankings model which, in “raising the bar”, have had a larger dampening effect on the scores of top-tier countries than on those in the lower tiers. However, given the increased attention to fast-growing emerging markets by global businesses seeking growth in the recovery, investment levels and wealth levels—and as a result levels of digitalisation— are likely to rise even more rapidly, and the divide may indeed continue to narrow.

The divide is eroding in another way, one which cannot be as precisely measured by comparative scores. Innovative digital practices and applications are arguably being conceived and put in practice in the emerging world faster than in the developed world. Simply put, there are no alternatives but to become “more digital” with whatever assets are available. Mobile data tools and services are one area where the emerging world equals or outpaces the developed world in usage habits; the use of ICT as a platform for building capacity in education services is another. There is always variance, of course, and room for improvement. But the digital economy rankings demonstrate that there are many ways to harness the power of the Internet to improve economic prospects and the lives of people.

What’s changed in 2010?

To ensure that the rankings keep pace with trends in the digital world, we have made a few modifications to our model in 2010. The first four changes are in the “connectivity” category of indicators, and the last is in that of “social and cultural environment”.

  • A new “broadband quality” indicator has been added, which measures, as a proxy for quality, the share of fibre-optic access lines in a country’s total broadband access lines.
  • A new “mobile quality” indicator assesses the share of 3G and 4G (third generation and fourth generation) mobile subscriptions in a country’s total mobile subscriptions.
  • In measuring “broadband affordability”, the lowest DSL (digital subscriber line) connection speed for which prices are considered is now 256 kilobytes per second (kbps). Previously this was 128 kbps.
  • The scoring scale for “Internet user penetration” has been adjusted, with 100% of the population now representing the highest penetration achievable in a country. This had previously been 75%.
  • The “educational level” indicator has been expanded to encompass a third sub-indicator—”gross enrolment in tertiary education”, which measures the number of students in higher education as a share of the total population in the relevant five-year age group.

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