Technology & Innovation

Developing smart products

June 10, 2015

Global

June 10, 2015

Global

A research programme investigation the organisational impact of developing products with embedded digital intelligence

Futurists have long predicted a world in which the products around us have minds of their own, from talking televisions to smart fridges. Now, at last, that vision is beginning to materialise, thanks to the plummeting cost of computing components and the ubiquity of wireless communications. 

is a new research report by The Economist Intelligence Unit, sponsored by Cognizant, that explores the commercial, organisational and strategic impact of smart products on the companies that develop them. 

Based on a survey of 205 senior R&D, innovation and product-development executives from companies involved in developing smart products, the report draws the following key findings. 

  • Smart products are reinventing the customer relationship 
    Nearly three quarters of respondents say smart products allow them to interact with customers directly for the first
     
  • As a result, they are reshaping the organisations that sell them 
    Over 50% of respondent organisations have adopted a subscription model in order to sell smart products
     
  • Smart products have the potential to restructure entire industries too
    Nearly half of respondents say they are selling smart products through new channels, while four in ten have formed new, joint go-to-market strategies
     

The report is a must-read for any executive considering a smart product strategy and its potential impact on their organisation.

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