Technology & Innovation

The data-driven enterprise: New strategies for better decision-making

June 01, 2020


June 01, 2020


In a knowledge-based economy, the ability to generate data-driven insights will align more and more with companies’ overall competitiveness. More than two-thirds of companies the EIU surveyed in 2018 said their profitability had increased over the past three years thanks to their digital strategy and nearly three-quarters expect it to rise in the next three years.

The volume, variety and usability of data have expanded at an unprecedented rate over the past decade. At the same time, the ability to quickly generate decisions based on data alone, sometimes through automation, is increasing. Industries have been made and remade thanks to a rigorous emphasis on acquiring and exploiting data—or a failure to do so. 

In January-March 2020 The Economist Intelligence Unit interviewed 24 top executives with direct responsibility for data strategy at enterprises in a range of industries across four major regions of the world. This white paper presents the many insights we gleaned from their expertise.

The Economist Intelligence Unit would like to thank the following individuals who participated in the interview programme: 

North America:

  • Alvaro del Pozo, VP international marketing, Adobe
  • Colin Parris, SVP and CTO, GE Digital
  • Kylan Lundeen, global head of marketing, Qualtrics
  • Karen Jones, EVP and CMO, and Rajeev Ravindran, SVP and CIO, Ryder System
  • Stan Pavlovsky, CEO, Shutterstock
  • Mike Taylor, CTO, World Wide Technology 


  • Morag Watson, CDIO, BP
  • Lisa Fiondella, CDO, Finastra
  • Jason Goodall, CEO, NTT Ltd
  • Mohammed Sijelmassi, CTO, Sopra Steria
  • Iris Meijer, CMO, and David Gonzalez, head of big data and advanced analytics, Vodafone Business
  • Rodrigue Schaefer, Director Digital Foundation, Zalando


  • Clemens Philippi, CEO ASEAN, Euler Hermes
  • Unique Kumar, head digital innovation and cybersecurity, Max Healthcare
  • Parthasarathy Mandayam, CEO, Mindshare South Asia
  • Donald MacDonald, head of group customer analytics and decisioning, and Ken Wong, head of AI Lab, OCBC Bank
  • C. R. Srinivasan, EVP & CDO, Tata Communications


  • Tatiana Mazza, CDO, Carrefour Brazil
  • Ricardo Guerra, CIO, Itaú Unibanco
  • Felipe Tadeu de Souza Lima, head of business analytics, and Guilherme Stefanini, director new business, Stefanini

Eric Laursen is the author of the report and Gilda Stahl is the editor.


Click below to view region/country-wise report.

          ASIA-PACIFIC                                         EMEA


          United States                                          Brazil


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