Technology & Innovation

Closing Europe's digital divide

December 15, 2008

Global

December 15, 2008

Global
Our Editors

The Economist Intelligence Unit

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A report from the Economist Intelligence Unit, sponsored by Intel

Closing Europe's digital divide is an Economist Intelligence Unit report, sponsored by Intel. The aim of this report is to examine governments' efforts to promote e-inclusion in Europe, and draws lesson for best practice. The Economist Intelligence Unit bears sole responsibility for this report. The Economist Intelligence Unit's editorial team conducted the interviews and wrote the report. The findings and views expressed here do not necessarily reflect the views of the sponsor. Our sincere thanks go to the people who participated in the interviews for sharing their time and insights.

In 2006, the EU acknowledged the importance of electronic inclusion ("e-inclusion") and, under the auspices of the Riga ministerial declaration, committed to halving the digital divide by 2010. Today, there are several hundred government supported e-inclusion programmes across Europe. While progress in some quarters has been patchy, others have been more successful. The main question for government is how to design and implement programs to ensure they work effectively. Here are some of the lessons learned so far:Know your audience. Even the best technology will fail if the audience's needs and fears are not properly addressed.

Develop infrastructure. There is no point teaching people to use the Internet if access is hard to come by.

Be imaginative with funding. For example, the Portuguese government used the money they raised from auctioning "third generation" (3G) licences to telecommunications companies to fund a national e-inclusion project.

Raise awareness. Not everyone is aware of the benefits that ICT can bring. To overcome resistance, it is important to sell the benefits of technology.

Work with established groups. Partner with local groups and make use of their knowledge of the target audience.

Co-ordinate. E-inclusion projects often involve manifold companies and government departments and require careful co-ordination and frequent communication.

Train and support. One-on-one training, in the person's home, is often the most effective form of training. On-going support is also crucial for maintaining momentum.

Measure. Without a yardstick for success, it is hard to make the case for additional funds or future projects.

Look ahead. Be aware of trends, such as the rapid uptake of the mobile Internet, and consider the impact on current projects.

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