Technology & Innovation

CEO Briefing 2015: From productivity to outcomes

January 22, 2015

Global

January 22, 2015

Global
Our Editors

The Economist Intelligence Unit

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CEO Briefing 2015 analyses the views of senior corporate leaders on the prospects for the global economy and their companies’ business. In addition, it assesses changes in business strategy and the role of digital technology, in particular the Internet of Things.

CEO Briefing 2015 is structured in three chapters. The first chapter examines the impact of digital technologies, particularly the Internet of Things (IoT) on business. The IoT presents an array of challenges and new revenue possibilities but the question is which companies will be able to capitalise on this opportunity. This an especially crucial question as C-suite executives see competition rising sharply in 2015. 

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