Technology & Innovation

The Business of Data

January 12, 2016

Global

January 12, 2016

Global
Naka Kondo

Manager, Policy and insights

Naka is an editorial manager at Economist Impact, based in Tokyo. As the project lead of the Back to Blue initiative, her focus coverage range from sustainability, ocean health, and longevity, among other issues. Before joining The Economist Group, after a brief period sitting in the advisory committee for the Japan Cabinet Office, Naka dedicated seven years in the Japanese Equities business where she communicated closely with Japanese companies and institutional investors around the world. As a journalist, Naka's work appears in The Bungei Shunju, one of the largest publications in Japan, with more than 80 pieces published on topics ranging from economics, politics and culture. Naka's work has been featured in 3 Japanese national newspapers in 2021. Naka has studied at the London School of Economics and Political Science (BSc Maths&Philosophy transferring to BSc Sociology) and the University of Tokyo (BA Social Psychology). She is also a journalism graduate of the Undergraduate Research Program at the Graduate School of Interdisciplinary Information Studies at the University of Tokyo.

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More and more organisations are collecting and storing vast amounts of data. Yet for all the excitement generated by the potential of this data to transform business models—turning it directly into cold, hard cash can prove difficult.

Despite the obvious benefits of using superior data to drive value-added marketing strategies, companies are facing many barriers, including regulatory uncertainty, consumer privacy issues, security concerns and budget constraints. So while the possibilities of digital disruption and big data are endless, companies need to think very carefully about how to execute their plans to avoid some common pitfalls.

This EIU report examines how companies are positioning themselves to benefit directly from the wave of opportunities offered by fast-evolving data technologies. It is based on a cross-industry survey of 476 executives based largely in North America, Europe and Asia on their companies’ data plans and practices, as well as insights from the leaders of organisations at the forefront of the emerging data industry.

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