Technology & Innovation

Big data and the democratisation of decisions

October 12, 2012

Global

October 12, 2012

Global
Riva Richmond

Former editor

Riva Richmond is Director of Digital Media at The Story Exchange, a nonprofit digital media project that tells the stories of women entrepreneurs in articles and videos. Previously she worked as a Senior Editor with The Economist Intelligence Unit's Thought Leadership team in New York. She has reported and written about technology more than a decade, much of that time focused on information security and privacy issues. Prior to her current position, Riva was a freelance journalist writing for The New York Times, Entrepreneur.com, The Wall Street Journal and other national publications.

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Research Methodology

In August 2012 the Economist Intelligence Unit, on behalf of Alteryx, surveyed 241 senior executives globally to gauge their perceptions of big data adoption.

Fifty-three percent of respondents were board members or C-suite executives. Those polled were based in North America (34%), the Asia-Pacific region (27%), Western Europe (25%), the Middle East and Africa (6%), Latin America (5%) and Eastern Europe (4%). Half of executives work for companies with revenue that exceeds US$500m. Executives hail from 18 sectors and represent 14 functional roles.

In addition, in-depth interviews were conducted with the following executives, consultants and academics.

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