Technology & Innovation

Gilberto Garcia - Social business leader

August 05, 2014

Global
Our Editors

The Economist Intelligence Unit

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Gilberto Garcia, Director of innovation at Cemex, is one of the top 5 leaders identified in The EIU's '25 Social Business Leaders' initiative, sponsored by IBM. 

When Gilberto was faced with the challenge of caitalising on a global talent base, he looked to Wikpedia for inspiration. He started a company blog to invite global insights on the use of alternative fuels and within 24 hours Cemex had ammassed a wealth of knowdlege on how and why to mobilise the initiative. Not only did this save the company $150M but it also made Cemex the golbal leader in the use of alternative fuels. Watch the video to find out more. 

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