Taleb Rifai began his four year term at the UNWTO (World Tourism Organisation) in 2010 and then was elected for a second four year term, which started in January 2014. Mr Rifai has an extensive background in international and national public service, the private sector and academia. Positions he has held have included Assistant Director General of the International Labour Organization, several positions in the Government of Jordan (Minister of Planning and International Cooperation, Minister of Information and Minister of Tourism and Antiquity), Director of the Economic Mission to Washington DC and Director General of the Investment Promotion Corporation of Jordan. Mr Rifai was also involved in research, teaching and practicing architecture and urban design in Jordan and the USA.
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