A deeper understanding: Building trust in business partnerships

Trust is a vital component for keeping the global economy growing. Every single transaction, from grabbing a coffee to acquiring a multinational corporation, is built on some level of trust: that the goods or services offered serve their purpose or that the buyer can pay for them. But trust does not just grease the wheels. It enables firms from different cultures and separated by continents to work together in a manner that benefits all. It helps companies to set, follow and achieve targets with a wider social or environmental purpose.

Infographic | Productive ageing in Hong Kong

 

Hong Kong has the world’s longest life expectancy. In 2019, the average life span was 82.4 years for men and 88.2 years for women. How will people spend these additional golden years? Will Hong Kong’s elderly be able to live their lives with dignity and self-respect? The Economist Intelligence Unit, sponsored by HSBC Life, conducted a consumer survey in June 2021 on the state of “productive ageing” in Hong Kong and people’s preparedness for the challenges of and opportunities in life after work.

Integrated Transformation: How rising customer expectations are turning companies outside-in

Integrated Transformation is an Economist Intelligence Unit report, sponsored by Salesforce. In this paper, The Economist Intelligence Unit explores how companies are adapting to evolving customer expectations and preferences, and how this has affected operations, business processes, decision-making and business models. 

Integrated Transformation: How rising customer expectations are turning companies outside-in

Modern customers have it good. Spoilt for choice and convenience, today’s empowered consumers have come to expect more from the businesses they interact with. This doesn’t just apply to their wanting a quality product at a fair price, but also tailored goods, swift and effective customer service across different channels, and a connected experience across their online shopping and in-store experience, with easy access to information they need when they want it. 

How customers drive BMW's innovation strategy

Jonny Combe, general manager of product & channel development in BMW Financial Services believes customers are at the heart of their innovation programme. 

Why business innovation must be led by the customer

Big businesses are feeling the pressure from smaller rivals and the need to innovate has never been stronger. But the real masters of disruption are not tech startups, but customers.

Letting customers lead

UK companies know that innovation must be led by their customers’ needs, a survey of 200 executives from large businesses in the UK reveals, but understanding those needs and incorporating them into business innovation are easier said than done

When customers drive innovation

“The biggest disruption is that the customer is the most powerful party, because information and knowledge is with him,” says Olaf Koch, chairman of German distributor Metro AG. As a result, business innovation must be informed by the needs of the customer. Although German companies acknowledge this, many are struggling to make it work.

Letting customers lead

In a survey of business leaders in the UK, conducted by The Economist Intelligence Unit and sponsored by Rackspace, almost seven out of ten (69%) respondents say that incorporating customer feedback to drive innovation is part of their company’s growth strategy. More than four out of five (82%) survey respondents describe the perspective of customers as a significant or primary focus of their organisation’s innovation initiatives. 

When customers drive innovation

With a constant stream of new technologies and emerging business models to choose from, businesses need their innovation initiatives to retain a clear focus. According to Harald Schwager, deputy chairman at chemicals firm Evonik, that focus must be the customer. 

“As long as the customer is not in the picture, we only talk about ideas,” says Dr Schwager. “Only once the customer is in the picture and has started to buy into the product and solution, can we talk about innovation.” 

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